Senior Content Marketing Lead

7 months ago

Manchester, United Kingdom ANS Group Full time

**What is the purpose of this role**:
ANS is looking for an exceptional content marketing professional to help define, develop and execute an outcomes-based content strategy.

The marketing team is well positioned to significantly contribute to the companies next phase of growth and our ultimate success as a business (and marketing team) is dependent on the development of high-quality content that resonates with our target audience & identified personas, driving engagement and action.

Our content strategy will form the foundation of our marketing plan and will directly influence and impact our brand strategy, demand generation and customer retention campaigns, our performance marketing and our company website. This role will act as the glue across these disciplines, ensuring that we drive a consistent, compelling message to our target audiences and one that helps differentiate ANS from the competition.

You will lead a team of content professionals with scope to further develop this critical function. You and your team will lead all aspects of content creation across the company, partnering with commercial, technical and product teams to continually assess and raise the bar in terms of content quality.

It will be important that you leverage data and insight to inform your strategy ensuring that we are delivering the right message to the right audience at the right time. You will be naturally inquisitive with a desire to understand content metrics and performance, adjusting your plan as required for maximum impact.

Success in this role will be a genuinely career-defining experience. Your role will be at the heart of the most exciting tech transformation happening in the UK right now. you should look back at this role as one of the most exciting, impactful, and personally rewarding periods of your professional life.

**What you will **do**:

- Own the development and execution of a companywide content marketing strategy that shifts brand perception and generates demand for ANS products & services across - SMB, Enterprise and Indirect
- Build and lead a multi-disciplinary team of copywriters, brand, and communications specialists
- Ensure that our content strategy that maps to the full customer journey from first click through to customer retention
- Ensure that our content is feeding our marketing funnel and driving engagement across multiple channels, driving impact and commercial outcomes
- Work cross functionally aligning with the needs of our key stakeholders in Product, Technical, Sales and Commercial teams
- Ensure the tight co-ordination of our content strategy across the key marketing disciplines of Brand, Campaigns, Performance Marketing and Web
- Continually track and measure the impact of our content adjusting the plan as required

**What you will bring**:

- Extensive experience of developing and executing a world class content marketing strategy - ideally in the B2B space
- Excellent leadership skills with experience in motivation and developing high performing teams
- Experience working in a fast-paced environment with the ability to work at speed without compromising quality
- An analytical mindset with the ability to translate data and insight into content marketing strategy and direction
- A fail fast mentality and the ability to test, learn, iterate and adjust a marketing strategy
- An outcomes focused marketer who can tie marketing execution into business outcomes
- A customer obsessed marketer who can deep dive on pain points and turn into actionable content
- An “outside in” marketer who is externally focused and puts the customer at the centre of our marketing and content strategy
- The ability to co-ordinate and lead cross functional teams for maximum benefit
- A deep understanding of the need to develop differentiated content for individual channels e.g. web, long form, short form, video, social, PPC etc.
- Experience managing marketing agencies and third parties, developing a strong partnership model/approach

**Why work for ANS?**

At ANS, we’ve created a place where everyone can be themselves, and we empower our people to get the job done. Openness, ambition, honesty, and passion are what drive us every day. We are bold, courageous, and innovative - and we do it like no other. We invest in our people. In training, development, health and more - we give you the benefits and flexibility to maintain a happy work-life balance.

We’re proud of the inclusive, fun, dynamic environment we’ve created. It’s a safe space that works for all. You don’t have to be a techie to work in tech. Bring your authentic self and find your dream role here. Find out more at LinkedIn pages.

**What’s in it for you?**

With fantastic benefits, an inclusive culture, and a cool office space, we’re your kind of workplace.

**Company benefits**
- As standard: 25 days’ holiday, plus you can buy up to **5 more** days
- **A little extra**:we’ll give you your** birthday off, **and an extra** c

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