Senior Content Marketing Lead

6 months ago


Manchester, United Kingdom ANS Group Full time

**What is the purpose of this role**:
ANS is looking for an exceptional content marketing professional to help define, develop and execute an outcomes-based content strategy.

The marketing team is well positioned to significantly contribute to the companies next phase of growth and our ultimate success as a business (and marketing team) is dependent on the development of high-quality content that resonates with our target audience & identified personas, driving engagement and action.

Our content strategy will form the foundation of our marketing plan and will directly influence and impact our brand strategy, demand generation and customer retention campaigns, our performance marketing and our company website. This role will act as the glue across these disciplines, ensuring that we drive a consistent, compelling message to our target audiences and one that helps differentiate ANS from the competition.

You will lead a team of content professionals with scope to further develop this critical function. You and your team will lead all aspects of content creation across the company, partnering with commercial, technical and product teams to continually assess and raise the bar in terms of content quality.

It will be important that you leverage data and insight to inform your strategy ensuring that we are delivering the right message to the right audience at the right time. You will be naturally inquisitive with a desire to understand content metrics and performance, adjusting your plan as required for maximum impact.

Success in this role will be a genuinely career-defining experience. Your role will be at the heart of the most exciting tech transformation happening in the UK right now. you should look back at this role as one of the most exciting, impactful, and personally rewarding periods of your professional life.

**What you will **do**:

- Own the development and execution of a companywide content marketing strategy that shifts brand perception and generates demand for ANS products & services across - SMB, Enterprise and Indirect
- Build and lead a multi-disciplinary team of copywriters, brand, and communications specialists
- Ensure that our content strategy that maps to the full customer journey from first click through to customer retention
- Ensure that our content is feeding our marketing funnel and driving engagement across multiple channels, driving impact and commercial outcomes
- Work cross functionally aligning with the needs of our key stakeholders in Product, Technical, Sales and Commercial teams
- Ensure the tight co-ordination of our content strategy across the key marketing disciplines of Brand, Campaigns, Performance Marketing and Web
- Continually track and measure the impact of our content adjusting the plan as required

**What you will bring**:

- Extensive experience of developing and executing a world class content marketing strategy - ideally in the B2B space
- Excellent leadership skills with experience in motivation and developing high performing teams
- Experience working in a fast-paced environment with the ability to work at speed without compromising quality
- An analytical mindset with the ability to translate data and insight into content marketing strategy and direction
- A fail fast mentality and the ability to test, learn, iterate and adjust a marketing strategy
- An outcomes focused marketer who can tie marketing execution into business outcomes
- A customer obsessed marketer who can deep dive on pain points and turn into actionable content
- An “outside in” marketer who is externally focused and puts the customer at the centre of our marketing and content strategy
- The ability to co-ordinate and lead cross functional teams for maximum benefit
- A deep understanding of the need to develop differentiated content for individual channels e.g. web, long form, short form, video, social, PPC etc.
- Experience managing marketing agencies and third parties, developing a strong partnership model/approach

**Why work for ANS?**

At ANS, we’ve created a place where everyone can be themselves, and we empower our people to get the job done. Openness, ambition, honesty, and passion are what drive us every day. We are bold, courageous, and innovative - and we do it like no other. We invest in our people. In training, development, health and more - we give you the benefits and flexibility to maintain a happy work-life balance.

We’re proud of the inclusive, fun, dynamic environment we’ve created. It’s a safe space that works for all. You don’t have to be a techie to work in tech. Bring your authentic self and find your dream role here. Find out more at LinkedIn pages.

**What’s in it for you?**

With fantastic benefits, an inclusive culture, and a cool office space, we’re your kind of workplace.

**Company benefits**
- As standard: 25 days’ holiday, plus you can buy up to **5 more** days
- **A little extra**:we’ll give you your** birthday off, **and an extra** c



  • Manchester, United Kingdom Jobs-in-Marketing Full time

    About the Role:A highly successful specialist technology business, established for over three decades, serving both the UK and international markets and recognised with numerous industry and national trade awards.The Job: A comprehensive content marketing remit to oversee and generate a diverse range of website content, social media posts and blogs about the...


  • Manchester, United Kingdom Duval Associates Full time

    Job Title: Content Marketing Strategy LeadAbout Us: Duval Associates is a dynamic marketing agency established in 2006. We are looking for a skilled Content Marketing Senior Executive to join our team in Manchester.Job Overview:We are seeking an experienced Content Marketing Senior Executive to lead the development of engaging content across various digital...


  • Manchester, United Kingdom CV-Library Full time

    Content Marketing Lead – Want to be more than a dynamic, creative copywriter? Think bigger, thing broader, be more agile, think structure, what and why and how! Senior Marketing Content wizard!Manchester Jasmine at Duval would love to speak to motivated, ambitious Content and Copywriting professionals who can work in a dynamic, multi-cultural...

  • Senior Marketing Lead

    2 weeks ago


    Manchester, United Kingdom THG Full time

    We are seeking a Senior Marketing Lead to join our team at THG Ingenuity. As a Senior Marketing Lead, you will be responsible for owning the central marketing campaign plan for our brand(s) and acting as the guardian for all brand messaging and activity ensuring this is localised for target markets.You will work closely with our Ingenuity strategy team to...


  • Greater Manchester, United Kingdom Duval Associates Full time

    OverviewDuval Associates, a leading marketing agency established in 2006, is seeking a motivated and ambitious Senior Marketing Content Strategist to join their dynamic team.Job DescriptionWe are looking for a creative and strategic thinker who can develop and implement content marketing strategies across various digital channels. As a Senior Marketing...


  • Manchester, United Kingdom Humankind Global Recruitment Full time

    Content Marketing Team LeadAt Humankind Global Recruitment, we are seeking a highly skilled Content Marketing Team Lead to join our team. As a Content Marketing Team Lead, you will be responsible for developing and executing content strategies that meet overall brand initiatives on owned WordPress sites and YouTube channels.Key responsibilities will...


  • Manchester, United Kingdom Duval Associates Ltd - Recruitment Specialist - UK Full time

    Senior Content Marketing Executive - Marketing Content Lead – Want to be more than a dynamic, creative copywriter?Think bigger, thing broader, be more agile, think structure, what and why and how!Senior Marketing Content wizard! Oversee a graduate and highly talented copywriter.Manchester Jasmine at Duval would love to speak to motivated, ambitious Content...


  • Manchester, United Kingdom AJ Bell Management Limited Full time

    We are seeking a highly skilled Senior Content Marketing Specialist to join our Marketing department at AJ Bell Management Limited. As a key member of the team, you will be responsible for developing and executing content strategies that enhance our online presence and engage our audience.


  • Manchester, United Kingdom AJ Bell Full time

    Job Title: Senior Content Marketing SpecialistAbout the Role:We are seeking a highly skilled Senior Content Marketing Specialist to join our Marketing department at AJ Bell. As a key member of our team, you will play a crucial role in developing and executing content strategies that enhance our online presence, engage our audience, and support our product...

  • Junior Content

    5 months ago


    Manchester, United Kingdom Content 10x Full time

    **Junior Content & Account Executive**: We are looking for a Junior Content & Account Executive to join the team. Every day you would be working with blogs, podcasts, videos, social media and other online content for ourselves and our clients. The role is full-time and home-based. Our notional HQ is Manchester, UK, but our team are spread across multiple...


  • Manchester, United Kingdom CV-Library Full time

    Senior Content Marketing Executive - Marketing Content Lead – Want to be more than a dynamic, creative copywriter? Think bigger, thing broader, be more agile, think structure, what and why and how! Senior Marketing Content wizard! Oversee a graduate and highly talented copywriter. Manchester Jasmine at Duval would love to speak to motivated, ambitious...


  • Manchester, United Kingdom Duval Associates Full time

    Senior Content Marketing Executive - Marketing Content Lead – Want to be more than a dynamic, creative copywriter?Think bigger, thing broader, be more agile, think structure, what and why and how!Senior Marketing Content wizard! Oversee a graduate and highly talented copywriter.Manchester Jasmine at Duval would love to speak to motivated, ambitious Content...

  • Content Lead

    6 months ago


    Manchester, United Kingdom Atlanta Group Full time

    Atlanta is looking for an experienced Content Lead to take the day to day management of website content, SEO and copywriting, This involves exciting activities across our leading brands such as Swinton, Autonet, Carole Nash, Healthy Pets and Marmalade. The role requires a ‘can do’ and flexible approach as you will be required to manage a diverse range...


  • Manchester, United Kingdom Duval Associates Full time

    Senior Content Marketing Executive - Marketing Content Lead – Want to be more than a dynamic, creative copywriter?Think bigger, thing broader, be more agile, think structure, what and why and how!Senior Marketing Content wizard! Oversee a graduate and highly talented copywriter.Manchester Jasmine at Duval would love to speak to motivated, ambitious Content...

  • Content Creator

    2 weeks ago


    Manchester, United Kingdom Optiks Marketing Full time

    Company Description At Optiks Marketing, we launch your brand on TikTok and use the power of our affiliate model to reach your market, at fast pace. Our experienced team monitors online trends and assess your analytics so that you can enter the rapidly-growing TikTok market. We drive millions of clicks and views to your products, help you to brand your...


  • Manchester, United Kingdom AJ Bell Full time

    About the RoleWe are seeking a highly skilled Senior Content Marketing Executive to join our Marketing department at AJ Bell. As a key member of the team, you will play a crucial role in supporting and executing content strategies that enhance our online presence, engage our audience, and support our product initiatives.Key Responsibilities:Content Strategy...


  • Manchester, United Kingdom Duval Associates Full time

    Senior Content Marketing Executive - Marketing Content Lead – Want to be more than a dynamic, creative copywriter? Think bigger, thing broader, be more agile, think structure, what and why and how! Senior Marketing Content wizard! Manchester Jasmine at Duval would love to speak to motivated, ambitious Content and Copywriting professionals who can work in a...


  • Manchester, United Kingdom CV-Library Full time

    Join a team of ambitious marketers on the same journey to make an impact! Are you passionate about crafting compelling content? We're seeking a dynamic Content Lead to join a global brand nestled in the heart of Manchester! We are assisting a forward-thinking organisation in their search for a Content Lead to join their marketing team. Reporting to the...


  • Manchester, United Kingdom AJ Bell Management Limited Full time

    Job SummaryWe are seeking an experienced Content Marketing Strategist to join our team at AJ Bell Management Limited. As a key member of our marketing department, you will be responsible for developing and implementing content strategies that enhance our online presence, engage our audience, and support our product initiatives.As a Senior Content Development...

  • Content Team Lead

    2 months ago


    Manchester, United Kingdom Humankind Global Recruitment Full time

    Content Team LeadFixed Term Contract Maternity CoverLocation Manchester city Centre (hybrid 2 days per week)As a company that is on a hyper growth trend, we are hiring an experienced, creative team leader specializing in content marketing with strong, diverse management experience to join a rapidly evolving business. As the successful candidate, you know...