Head of Social Media and Influencer Marketing

1 month ago

London, Greater London, United Kingdom Fresha Full time
About Fresha

Fresha is a leading marketplace platform for beauty and wellness, trusted by millions of consumers and businesses worldwide.

With over 110,000+ businesses and 450,000+ stylists and professionals worldwide, Fresha processes over 1 billion appointments to date.

The company is headquartered in London, United Kingdom, with global offices in New York City, Vancouver, Sydney, Dubai, Riyadh, Amsterdam, Warsaw, and Pristina.

Job Overview

Fresha is seeking an innovative and experienced Head of Social Media, Influencer Marketing, and Social-Digital Assets to lead our social media strategy, influencer partnerships, and digital content creation.

This role requires a strategic leader with a strong background in social media management, influencer marketing, and digital content production.

The ideal candidate will have a proven track record of building and engaging online communities, driving brand awareness, and delivering impactful social media campaigns that drive conversions through a structured conversion funnel.

Key Responsibilities
  • Develop and implement a comprehensive social media strategy that aligns with Fresha's brand objectives and marketing goals.
  • Identify, engage, and manage relationships with influencers and brand ambassadors to amplify Fresha's reach and credibility.
  • Oversee the creation and curation of high-quality, engaging, and on-brand digital content for various social media platforms.
  • Develop and execute a robust content strategy that supports Fresha's marketing objectives and ensures consistent, high-quality content production.
  • Work with internal creative teams and external creative agencies to ensure a fluid content factory, delivering engaging and cohesive content across all social channels.
Requirements
  • Minimum 10 years of experience in social media management, influencer marketing, and digital content creation, with at least 5 years in a leadership role.
  • Proven experience in developing and executing successful social media strategies across multiple platforms (e.g., Instagram, Facebook, Twitter, LinkedIn, TikTok).
  • Strong background in identifying, negotiating, and managing relationships with influencers and brand ambassadors.
  • Expertise in creating compelling digital content, including graphics, videos, and written posts, tailored to various social media platforms.
  • Demonstrated experience in managing relationships with external creative agencies, including negotiating contracts, setting clear expectations, and ensuring high-quality deliverables.
Added Bonus
  • Bi-lingual: Fluency in English and another language.
  • Trends & Innovation: Deep understanding of current social media trends, tools, and best practices, with a passion for staying ahead of the curve.

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