Head of Social Media and Influencer Marketing

1 month ago


London, Greater London, United Kingdom https:jobs-redefined.cositemap Full time
About the Role

Fresha is seeking a seasoned professional to lead our social media strategy, influencer partnerships, and digital content creation. As the Head of Social Media and Influencer Marketing, you will be responsible for enhancing our online presence, building a strong brand community, and driving engagement through effective social media strategies and high-quality digital content.

Key Responsibilities
  • Develop and implement a comprehensive social media strategy that aligns with Fresha's brand objectives and marketing goals.
  • Identify, engage, and manage relationships with influencers and brand ambassadors to amplify Fresha's reach and credibility.
  • Oversee the creation and curation of high-quality, engaging, and on-brand digital content for various social media platforms.
  • Collaborate with internal creative teams and external creative agencies to ensure a fluid content factory, delivering engaging and cohesive content across all social channels.
Requirements
  • Minimum 10 years of experience in social media management, influencer marketing, and digital content creation, with at least 5 years in a leadership role.
  • Proven experience in developing and executing successful social media strategies across multiple platforms.
  • Strong background in identifying, negotiating, and managing relationships with influencers and brand ambassadors.
  • Expertise in creating compelling digital content, including graphics, videos, and written posts, tailored to various social media platforms.
  • Demonstrated experience in managing relationships with external creative agencies, including negotiating contracts, setting clear expectations, and ensuring high-quality deliverables.
Interview Process
  • Screen Call - Video call with Talent Team (30 minutes)
  • 1st Stage - In person with VP of Marketing and Chief People Officer (60-90 minutes)
  • Final Stage - In person presentation with Leadership Team (90 minutes)

Fresha is an inclusive workforce, creating a culture where individuals of all backgrounds feel comfortable. We want all Fresha people to feel included and truly empowered to contribute fully to our vision and goals.



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