Head of Social Media and Influencer Marketing

4 weeks ago

London, Greater London, United Kingdom Fresha Full time

Fresha is a leading marketplace platform for beauty and wellness, trusted by millions of consumers and businesses worldwide. As the Head of Social Media and Influencer Marketing, you will be responsible for developing and implementing a comprehensive social media strategy that aligns with Fresha's brand objectives and marketing goals.

The ideal candidate will have a strong background in social media management, influencer marketing, and digital content creation, with at least 5 years of experience in a leadership role. You will be responsible for building and engaging online communities, driving brand awareness, and delivering impactful social media campaigns that drive conversions through a structured conversion funnel.

Key responsibilities include:

  • Developing and implementing a comprehensive social media strategy that aligns with Fresha's brand objectives and marketing goals
  • Identifying, engaging, and managing relationships with influencers and brand ambassadors to amplify Fresha's reach and credibility
  • Overseeing the creation and curation of high-quality, engaging, and on-brand digital content for various social media platforms
  • Collaborating with internal creative teams and external creative agencies to ensure a fluid content factory, delivering engaging and cohesive content across all social channels

Fresha is a global business with 12 offices located across North America, EMEA, and APAC. As a member of the marketing team, you will be working closely with the VP of Marketing and other stakeholders to ensure that social media efforts support overall marketing objectives.

Key qualifications include:

  • Minimum 10 years of experience in social media management, influencer marketing, and digital content creation
  • At least 5 years of experience in a leadership role
  • Proven experience in developing and executing successful social media strategies across multiple platforms
  • Strong background in identifying, negotiating, and managing relationships with influencers and brand ambassadors
  • Expertise in creating compelling digital content, including graphics, videos, and written posts, tailored to various social media platforms

Fresha is an equal opportunities employer and welcomes applications from diverse candidates. We do not discriminate based on race, colour, religion, sex, sexual orientation, age, marital status, gender identity, national origin, disability, or any other applicable legally protected characteristics.

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