Category and Insights Manager
1 month ago
Permanent
Up to £80k
Xcede Recruitment Solutions is partnering with a global electronics company to find a skilled Category Insight Manager.
The successful candidate will collaborate with the Marketing Intelligence & Insight Strategy team to ensure category insights are informed by secondary sources and digital listening.
Key responsibilities include identifying and communicating key issues, trends, and developments relevant to VD, highlighting implications and opportunities.
The role also involves ensuring VD requirements and implications are considered in CMI projects and programmes, such as the Marketing Activity Monitor and GfK Consumer Intelligence.
- Exposure to a wide range of insight sources, including brand tracking, user satisfaction, shopper studies, and concept tests.
- Proficiency in continuous data sources, such as market research reports and industry publications.
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