Automotive Marketing Specialist

4 weeks ago


Bristol, Bristol, United Kingdom TBWA\London Full time

We are seeking an Automotive Marketing Specialist to join our team at TBWA\London. The ideal candidate will have strong marketing knowledge and experience working in a dealership or a similar role.

The role will involve managing and improving levels of dealer engagement and marketing performance across the dealer network. You will be responsible for defined territories, communicating with dealerships on a daily basis, and visiting dealerships throughout the quarter.

As an Automotive Marketing Specialist, you will work closely with our client's communications team, dealer marketing team, aftersales team, and used car team to deliver integrated campaigns. You will also be responsible for creating and implementing dealer marketing plans, focus dealer support, new dealer launches, dealer compliance, and ad-hoc requests.

The ideal candidate will have a strong understanding of brand and product development, as well as a creative approach to problem-solving. You will also need to have a UK driver's license and be happy to travel to dealerships regularly and to our office in London as and when required.

Key Responsibilities:

  • Dealer Marketing Plans
  • Focus Dealer Support
  • New Dealer Launches
  • Dealer Compliance
  • Ad-Hoc requests and Best Practice
  • Supplier management
  • Network wide campaigns
  • Call tracking
  • Compliancy & engagement tracking

Requirements:

  • Strong marketing knowledge either from experience or a qualification
  • Experience working in a dealership or a similar role
  • Experience or interest in the automotive industry
  • Ability to demonstrate a creative approach to problem-solving
  • Clear understanding of brand and product development


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