Automotive Marketing Strategist

1 day ago


Bristol, Bristol, United Kingdom TBWA\London Full time

We are seeking an experienced Automotive Marketing Strategist to join our team at TBWA",London.

Job Overview

As an Automotive Marketing Strategist, you will be responsible for managing and improving levels of dealer engagement and marketing performance across the dealer network. You will provide a consultancy service, working closely with dealerships to deliver high-quality support.

About the Role

The ideal candidate will have strong marketing knowledge, either from experience or a qualification, and experience working in a dealership or a similar role. They will also have experience or interest in the automotive industry, as well as a creative approach to problem-solving.

You will work closely with our communications team, which deals with developing and delivering integrated campaigns on all car models. You will also collaborate with our dealer marketing team, which manages all marketing relationships within the UK.

Key Responsibilities
  • Dealer Marketing Plans: Develop and implement effective marketing plans to drive engagement and sales.
  • Focus Dealer Support: Provide high-quality support to focus dealers, including training and coaching.
  • New Dealer Launches: Work closely with new dealers to ensure successful launches.
  • Dealer Compliance: Monitor and improve dealer compliance with brand guidelines.
  • Ad-Hoc requests and Best Practice: Provide ad-hoc support and share best practices with dealers.
  • Supplier management: Manage relationships with suppliers to ensure high-quality materials.
  • Network wide campaigns: Develop and implement network-wide campaigns to drive sales.
  • Call tracking: Monitor and analyze call tracking data to inform marketing strategies.
Requirements
  • Strong marketing knowledge, either from experience or a qualification.
  • Experience working in a dealership or a similar role.
  • Experience or interest in the automotive industry.
  • Creative approach to problem-solving.
About Us

At TBWA", we are proud to be a leading creative and strategic agency, working with some of the world's most iconic brands. We offer a dynamic and supportive work environment, with opportunities for growth and development.

Salary and Benefits

Our estimated salary range for this role is £55,000-£70,000 per year, depending on experience. In addition to a competitive salary, we offer a range of benefits, including pension scheme, healthcare, and generous annual leave.

Location

This role will be based in our London office, with regular travel to dealerships across the UK.



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