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Marketing Enablement Specialist
2 months ago
We are seeking a highly skilled Marketing & Sales Enablement Manager to drive strategic marketing and sales enablement initiatives for our Investor Services products, services, and segments globally.
Key Responsibilities- Develop and execute a targeted, insight-led marketing strategy and budget, working closely with key business stakeholders.
- Design and maintain product-level internal and external messaging and talking points to arm client-facing individuals.
- Deliver new ideas and thinking to the business, driving innovative and creative strategies and tactics from marketing.
- Create and continuously enhance sales/marketing collateral and tools for Sales, Relationship Managers, and Product teams.
- Facilitate new product launches, coordinating with product experts to identify message points and fit within the broader BBH product suite.
- Identify industry or product-specific conferences and events to serve as key channels for our spokespeople and messages.
- Contribute to the PR strategy, assisting with interview prep and press releases for new products.
- Bachelor's degree in a marketing field or equivalent qualification required.
- A minimum of 8 years' experience in a B2B strategic marketing role, with a proven track record of executing multi-channel marketing programs and measuring outcomes.
- A minimum of 5 years' experience in the global asset management and/or asset servicing industry and/or institutional banking is required.
- Experience of working within global and matrixed team structures is also important.
- Self-starter with a proactive approach and strong sense of accountability for projects undertaken.
- Forward-thinking mindset with the ability to proactively design and drive marketing campaigns.
- Strong creativity and ability to understand and simplify complex business requirements.
- Excellent project management skills with the ability to manage multiple deliverables with tight deadlines.
- Ability to build strong and sustainable relationships with key stakeholders.
Brown Brothers Harriman is a leading global financial institution that values diverse backgrounds and perspectives. We offer a collaborative environment that enables our employees to step outside their roles and add value wherever they can.
We provide a high-quality benefits program emphasizing good health, financial security, and peace of mind. Our BBH Cares program offers volunteer opportunities to give back to your community and help transform the lives of others.