Ultimate Performance CRM Lead

3 hours ago


Manchester, United Kingdom Ultimate Performance Full time

About the Role

The CRM Executive will be responsible for implementing processes to deliver targeted CRM campaigns and improved customer communications at every touch point. They will support the CRM team in executing the customer communications strategy to drive user engagement and retention growth globally across all products and services.

Key Responsibilities

  • Support the CRM team to execute the customer communications strategy to drive user engagement and retention growth globally across all products and services.
  • Support in the creation and deployment of highly targeted and personalised CRM campaigns across email, in-app notifications, mobile push, SMS, and more.
  • Work closely with in-house design and content teams to ensure all communications are effective, efficient, and on-brand.
  • Create and take full ownership of an email AB testing roadmap, driving optimisation and enhancing performance.
  • Assist in the reporting and analytics of CRM campaigns, ensuring campaigns meet KPI targets and working with the CRM manager to identify areas for improvement.
  • Work closely with the wider marketing team (Social, Content, PR, Digital) to ensure our email marketing is joined up with wider marketing campaigns.
  • Continually test and optimise to maximise user engagement.
  • Support in the delivery of the wider CRM strategy that deepens client relationship with Ultimate Performance, increases client engagement and advocacy, measures acquisitions & lifetime value.
  • Support the development and maintenance of a customer data platform (CDP) that provides a singular/global view of our clients.
  • Support in researching and introducing new customer communication platforms e.g. WhatsApp.

Requirements

  • 2 years in a CRM related role
  • A self-starter, with a positive and pro-active mindset
  • Ability to work autonomously and off own initiative if required
  • Strong analytical skills to enable identification and continued optimisation of campaigns to deliver maximum ROI
  • Strong attention to detail to ensure all communications are of high quality and highly effective
  • Ability to work closely with design and content teams to deliver highly effective, customer focussed, and data driven Knowledge of email HTML an advantage, not essential

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