Marketing Performance Analyst

6 days ago

Bradford, Bradford, United Kingdom Elevation Recruitment Group Full time
About the Role

We are seeking a highly analytical and energetic individual to join our Marketing team as a Marketing Insights Analyst. This is a dynamic role that requires someone who is commercially driven, curious, and motivated by positive business outcomes.

Key Responsibilities
  • Data Analysis and Interpretation
    • Collect and analyze marketing data from various sources, including internal sales data and CRM systems, digital platforms, and external sources
    • Conduct in-depth analysis to identify trends, patterns, opportunities, and insights related to sales and marketing performance
    • Track and report on the performance of marketing and sales activity across multiple channels (e.g., digital, social media, email, telesales, direct) to assess effectiveness and ROI
    • Present regular reports to communicate key findings, insights, and recommendations to stakeholders
  • Market Research and Insights
    • Conduct market research to identify industry trends, consumer behavior, and competitive landscape
    • Provide insights on market opportunities and threats to inform marketing strategies
  • Customer Segmentation and Profiling
    • Use customer data to segment and profile the target audience, to enable effective marketing activity and drive sales
  • Collaboration and Teamwork
    • Collaborate with the Marketing team to support data-driven decision-making
    • Work with other teams as required to integrate marketing insights into broader business strategies
  • Learning and Development
    • Stay updated on industry trends, best practices, AI, and other emerging technologies in marketing analytics and insights
    • Participate in training and professional development opportunities to enhance skills and expertise
Requirements
  • Bachelor's degree in Marketing, Business, Statistics, Economics, or related field. Master's degree is a plus
  • Minimum 2 years of experience in marketing analytics, market research, or a related role
  • Proficiency in data analytics tools and platforms (e.g., Google Analytics, Power BI, Excel)
  • Strong analytical, critical thinking, and problem-solving skills
  • Curiosity, a positive, can-do attitude, and a desire to innovate
  • Effective communication and presentation skills, with the ability to translate complex data into actionable insights
  • Attention to accuracy and quality
  • Understanding of digital marketing channels

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