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Marketing Data Analyst

2 months ago

Bradford, Bradford, United Kingdom Elevation Recruitment Group Full time
About the Role

We are seeking a highly analytical and energetic individual to join our Marketing team as a Marketing Data Analyst. This is a dynamic role that requires someone who is commercially driven, curious, and motivated by positive business outcomes.

Key Responsibilities
  • Collect and analyze marketing data from various sources, including internal sales data and CRM systems, digital platforms, and external sources.
  • Conduct in-depth analysis to identify trends, patterns, opportunities, and insights related to sales and marketing performance.
  • Track and report on the performance of marketing and sales activity across multiple channels, including digital, social media, email, and telesales.
  • Present regular reports to communicate key findings, insights, and recommendations to stakeholders.
  • Research market trends, consumer behavior, and competitive landscape to inform marketing strategies.
  • Segment and profile the target audience using customer data to enable effective marketing activity and drive sales.
  • Collaborate with the Marketing team to support data-driven decision-making and integrate marketing insights into broader business strategies.
Requirements
  • Relevant degree in Marketing, Business, Statistics, Economics, or related field. Master's degree is a plus.
  • Minimum 2 years of experience in marketing analytics, market research, or a related role.
  • Proficiency in data analytics tools and platforms, such as Google Analytics, Power BI, and Excel.
  • Strong analytical, critical thinking, and problem-solving skills.
  • Curiosity, a positive attitude, and a desire to innovate.
  • Effective communication and presentation skills, with the ability to translate complex data into actionable insights.
  • Attention to accuracy and quality, with a strong focus on delivering high-quality results.
About Us

Elevation Recruitment Group is a leading recruitment agency specializing in marketing and business roles. We are excited to be working exclusively with a transport and logistics business to find the right candidate for this role.