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Data-Driven Marketing Analyst

2 months ago

Bradford, Bradford, United Kingdom Network Sales & Marketing Full time
About the Role

We are seeking a highly skilled Senior CRM Analyst to join our team at Network Sales & Marketing. As a key member of our analytics department, you will play a crucial role in supporting the execution of marketing campaigns across various channels and providing analysis and insight-based recommendations for improved customer targeting.

Key Responsibilities:
  • Multi-Channel Campaign Execution: Provide strategic support in the execution of marketing campaigns across direct mail, email, push, and SMS channels, ensuring alignment with customer and marketing strategies.
  • Customer Journey Management: Create and manage multi-channel customer journeys within our CRM platform, ensuring seamless customer experiences.
  • Data Integration and Accuracy: Set up and ensure the accuracy of promotional offer codes in advance of customer receipt, maintaining data integrity and consistency.
  • Marketing Automation Platform Management: Maintain and develop data integrations between our marketing automation platforms, ensuring efficient data flow and analysis.
Requirements:
  • Strong SQL Skillset: Proven experience working with databases and a strong understanding of SQL.
  • CRM Marketing Platform Expertise: Proficient experience within CRM marketing platforms, ideally Adobe Campaign.
  • Technical Skills: Experience working with MS Excel, CRM, Adobe Campaigns, and PowerBI.
  • Marketing Channel Knowledge: Good understanding of marketing channels, including SMS, email, CRM, and direct mail.
  • Location: Ability to commute to Bradford 2 days a week.
  • Numerical Skillset: Strong numerical skills with a passion for data marketing.
About the Opportunity

This role offers a competitive salary of up to £40,000, along with a range of exciting benefits. If you are a motivated and detail-oriented individual with a passion for data-driven marketing, we encourage you to apply.