Content Strategist for Digital Insurance

3 weeks ago


Glasgow, United Kingdom esure Group Full time

As a leading insurance provider, we are seeking an experienced Content Strategist to join our team at esure Group.

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The role of the Content Strategist is to plan, implement and optimise content within our help channels aligned to priorities set out by the Lead Product Owner – primarily chatbot, help articles and agent scripts.

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Responsibilities:

  1. Plan, implement and optimise content within our help channels aligned to priorities set out by the Lead Product Owner – primarily chatbot, help articles and agent scripts.
  2. Checking and amending content design to follow best practice and improve customer outcomes
  3. Develop deep understanding of business and customer experience in order to communicate effectively to customers
  4. Write correct, clear and engaging content for customers, in line with esure tone and style
  5. Support discovery, design and planning of initiatives to inform content scope
  6. Use data analysis to identify opportunities and measure success of any changes made to content

Requirements:

  • Experience writing content for chatbots and help channels.
  • Good analytical abilities, an inquisitive nature and not settling until all questions are answered and understood.
  • Ability to document insights and opportunities to improve content
  • Ability to write clear, correct content in esure's tone and style.

What We Offer:

  • Competitive salary £45,000-£55,000 per annum.
  • Bonus scheme recognising your contributions.
  • 25 days annual leave plus 8 flexible days.
  • Flexible work options, including hybrid and part-time.


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