Digital Content Strategist

1 day ago


Glasgow, Glasgow City, United Kingdom esure Group Full time

We are esure Group, a leading provider of Home and Motor Insurance. Our mission is to revolutionize insurance for good by leveraging advanced technology, data-driven insights, and exceptional service.

This role is part of our digital innovation team, working closely with key stakeholders to create personalized experiences that meet today's changing needs.

Job Overview

We're seeking an expert in creating content for our chatbot and other help channels. The ideal candidate will have experience writing clear, correct, and engaging content in line with our tone and style.

The successful candidate will be responsible for planning, implementing, and optimizing content within our help channels, aligned to priorities set out by the Lead Product Owner. This includes developing deep understanding of business and customer experience to communicate effectively to customers.

Key Responsibilities
  • Plan, implement, and optimize content within our help channels aligned to priorities set out by the Lead Product Owner – primarily chatbot, help articles, and agent scripts.
  • Check and amend content design to follow best practice and improve customer outcomes.
  • Develop a deep understanding of business and customer experience in order to communicate effectively to customers.
  • Write correct, clear, and engaging content for customers, in line with esure tone and style.
  • Support discovery, design, and planning of initiatives to inform content scope.
  • Use data analysis to identify opportunities and measure success of any changes made to content.
Requirements
  • Experience writing content for chatbots and help channels.
  • Ability to document insights and opportunities to improve content.
  • Ability to write clear, correct content in esure's tone and style.
  • Experience conducting root cause analysis.
  • Experience in the application of scrum and scaled agile practices.
What We Offer

We offer a competitive salary reflecting your skills and potential (£45,000 - £60,000 per year), bonus scheme recognizing your contributions, 25 days annual leave plus 8 flexible days, and private medical insurance.

You'll also have access to career growth supported by training, mentoring, and resources, as well as discounts on insurance products for you and your family.



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