Digital Content Strategist

2 weeks ago


Glasgow, United Kingdom Tigerbond Full time

Job Advert

Here at tigerbond we’re not content with the ordinary, we like to discover and celebrate the original. A trait that is apparent in all of our work. We live for innovation, thrive on pushing the boundaries and raising expectations in the process. We are a friendly and collaborative workplace that focuses on personal growth and equal opportunities for all. We value diversity and belonging and we continually embrace change and are always striving to do things the right way.

We are looking for an experienced digital content strategist to join our team in Glasgow.

**Job Overview**

We are looking for an experienced digital content strategist to oversee the development and execution of digital content across all channels, both for our agency and our clients.

**Key Responsibilities**
- Develop a comprehensive website content strategy that aligns with brands’ objectives and target audience
- Lead on content calls and briefing calls across various departments within the agency
- Own and drive end-to-end sign off process
- Have full SEO ownership from keyword research to content creation and implementation
- Own content measurement and analytics
- Act as a team player, collaborating with various departments and willing to pitch in and perform tasks at any level as required
- Work across our Digital and PR teams to identify and deliver integrated content and Digital PR opportunities
- Create engaging and persuasive storytelling/advertorial content
- Assist in new business pitches

**You’ll need**:

- Excellent copywriting skills
- Strong analytical skills
- Experience with team management
- A strong understanding of SEO practices, including Digital PR, you should be able to demonstrate your experience through previous campaigns
- Demonstrable experience achieving business KPI’s directly resulting from SEO and content activities
- A strong understanding of brand and tone of voice messaging
- Agency experience is desirable but not essential

**Life At tigerbond**:
At tigerbond, we believe some bonds are unbreakable and should be fiercely protected. We especially feel this way about our people. We are committed to leading the way in terms of career development, opportunity, and reward.

**Sustainability at tigerbond**:
As an employee at tigerbond, we encourage you to help drive social and environmental impact in the company. Sustainability is important at tigerbond, and we expect every employee to play their part in driving positive change. Your specific responsibilities in this include:

- Advocating the value of social and environmental impact to your team (e.g. championing sustainability)
- Seeking and delivering of work which not only delivers commercial value, but increases the social and environmental impact that we make for our clients / customers
- Looking for new opportunities that our business can be doing to help drive social and environmental, e.g. charity partnerships, volunteering, carbon offsetting etc.



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