Brand Strategy Manager

1 month ago

Nottingham, Nottingham, United Kingdom Boots Opticians Full time
Job Description

Location: Nottingham, Full Time (Monday-Friday)
Contract: Permanent
Recruitment Partner: Frankie McCallister

Overview:

Welcome to the Boots Opticians Marketing team - an exciting, award-winning team that likes to have fun and get things done. At the heart of Boots Opticians growth plans, we help our customers to See What's Possible, working with exciting fashion brands and educating customers on the importance of looking after their eye health.

The Brand Strategy Manager will lead the strategy & overall approach for Boots Opticians' positioning, what we communicate & how we show up to customers, including brand and creative consistency across all channels. Over the next 3 years the primary focus of this role will be to grow market share through improving brand saliency, meaning & difference, internally known as 'brand reappraisal'.

Key Responsibilities
  1. Responsible for leading the strategy for the brand reappraisal workstream in the 3YP including customer insight, growth levers and overall approach.
  2. Collaborate closely with Brand Activation Manager on execution of brand plans; and Advertising & Planning manager on eye test/commercial plans.
  3. Develop Marketing Strategy Documentation alongside Head of Marketing & Customer Director, evolving overtime.
  4. Develop & deliver marketing communications review process to ensure consistency, brand standards & exceptional 'award winning' creative.
  5. Identify opportunities to improve our brand communications and perception gaps with customers & lead on strategy to deliver.
  6. Lead all brand measurement & customer insight, finding new ways as appropriate to measure brand growth.
  7. Support in-direct line management of team members in other parts of Boots.
Requirements
  1. Experience in leading brand growth and transformation.
  2. Portfolio of excellent creative in a strategic & consistent way.
  3. Deep brand measurement understanding.

It would be great if you also have:

  1. Worked in Retail/ Healthcare previously, ideally Optical or Fashion.

Why Boots Opticians:

At Boots Opticians, we foster a working environment where consideration and inclusivity help everyone to be themselves and reach their full potential. We are proud to be an equal opportunity employer, passionate about embracing the diversity of our colleagues and providing a positive and inclusive working environment for all.

We offer a range of benefits, including:

  • Boots Retirement Savings Plan
  • Discretionary annual bonus
  • Generous employee discounts
  • Enhanced maternity/paternity/adoption leave pay and gift card for anyone expecting or adopting a child
  • Flexible benefits scheme including holiday buying, discounted gym membership, life assurance, activity passes and more.
  • Access to free, 24/7 counselling and support through TELUS Health, our Employee Assistance Programme.

We have a great range of benefits in addition to the above that offer flexibility to suit you - find out more at boots.

Where a role is advertised as full-time, we are open to discussing part-time and job share options during the application process. If you require additional support as part of the application and interview process, we are happy to provide reasonable adjustments to help you to be at your best.

  • Head of Brand and Content Strategy

    1 month ago

    Nottingham, Nottingham, United Kingdom Canva Full time

    Job SummaryWe are seeking a highly skilled and experienced Head of Brand and Content Strategy to join our team. As a key member of our marketing department, you will be responsible for developing and implementing a comprehensive brand and content strategy that aligns with our company's mission and vision.Key ResponsibilitiesDevelop and execute a brand...

  • Senior Creative Director

    2 days ago

    Nottingham, Nottingham, United Kingdom Harper Finance Full time

    About Harper FinanceAs a leading financial institution, Harper Finance is dedicated to delivering innovative solutions that meet the evolving needs of our clients. We are seeking an exceptional Senior Creative Director to lead our brand strategy team and drive creative excellence across our organization.Job SummaryWe are looking for a highly skilled and...

  • Brand Strategy Lead

    3 days ago

    Nottingham, Nottingham, United Kingdom Entain Full time

    Sport Betting and Gaming LeaderWe're Entain, a global leader in sport betting, gaming and interactive entertainment. Our vision is to be the world's best, focusing on sustainability and growth.Job RoleThis is a fantastic opportunity for a top-tier Senior Designer to join our highly talented in-house creative agency. You'll work across standout 360 campaigns...

  • Brand Management Specialist

    2 days ago

    Nottingham, Nottingham, United Kingdom Sonova Group Full time

    Job Overview:We are looking for a highly experienced Senior Brand Manager to join our team at Sonova Group in Nottingham, United Kingdom. This role offers a unique opportunity to lead the development and execution of comprehensive brand strategies and campaigns that strengthen our position in the hearing care industry.About the Job:This is an exciting...

  • Head of Marketing Strategy

    7 days ago

    Nottingham, Nottingham, United Kingdom Boots Hearingcare Limited Full time

    Senior Brand Manager RoleWe are seeking a skilled Senior Brand Manager to join our team at Boots Hearingcare Limited. The ideal candidate will have experience in developing and implementing brand strategies, collaborating with cross-functional teams, analyzing market trends and consumer behavior, creating engaging content and campaigns, managing budgets and...

  • Sleek MakeUP Brand Manager

    5 hours ago

    Nottingham, Nottingham, United Kingdom No7 Beauty Company Full time

    We are seeking a highly skilled marketer to join our team as a Global Brand Manager for our cosmetics business. As a key member of our team, you will be responsible for leading the development of global brand strategy, creating engaging content, and supporting local market teams.About No7 Beauty CompanyNo7 Beauty Company is made up of five iconic brands –...

  • Brand Marketing Manager

    4 weeks ago

    Nottingham, Nottingham, United Kingdom No.7 Boots Full time

    About the Role:We are seeking an experienced Brand Marketing Manager to join our dynamic EMEA marketing and commercial team dedicated to the No7 Beauty Company brands No7 and Soap & Glory.As a Brand Marketing Manager, you will be responsible for executing the global brand strategy within the region and localising marketing initiatives to effectively build...

  • Brand Strategist

    5 hours ago

    Nottingham, Nottingham, United Kingdom No7 Beauty Company Full time

    As a seasoned marketing professional, you will lead the creation of inspiring campaigns and content for our iconic Sleek MakeUP brand.About the RoleThis is an excellent opportunity to join No7 Beauty Company as a Global Brand Manager for our cosmetics business. You will be responsible for developing global brand strategy, creating engaging content, and...

  • Marketing Manager

    3 weeks ago

    Nottingham, Nottingham, United Kingdom Stir Full time

    We are seeking a skilled Marketing Manager - Brand Development to join our team. Responsibilities include developing and implementing brand strategies, managing marketing campaigns, and analyzing consumer behavior.Key skills and qualifications:Proven experience in brand marketingStrong understanding of consumer behavior and market trendsExcellent...

  • Brand Manager

    1 month ago

    Nottingham, Nottingham, United Kingdom No7 Beauty Company Full time

    About the RoleWe are seeking a highly skilled Brand Manager to join our UK & ROI brand team. As Assistant Brand Manager, you will be accountable for planning and executing plans that drive short and long-term brand and revenue growth.Key Responsibilities:Support the Brand Manager in developing and executing brand plans that align with business...

  • Marketing Strategy Lead

    6 days ago

    Nottingham, Nottingham, United Kingdom In Technology Group Full time

    Brand Marketing ManagerWe are seeking a highly skilled Brand Marketing Manager to join our team at In Technology Group in Nottingham. The successful candidate will be responsible for developing and executing a comprehensive marketing strategy that drives brand awareness, customer engagement, and loyalty.About the RoleThis is a senior marketing position...

  • E-commerce Strategy Manager

    4 weeks ago

    Nottingham, Nottingham, United Kingdom Boots Full time

    About the RoleNo7 Beauty Company is a leading beauty brand that values innovation, sustainability, and social responsibility. We are seeking a highly skilled E-commerce Manager to join our team and drive revenue growth through the development and execution of a world-class e-commerce strategy.The successful candidate will have a strong commercial skillset...

  • Marketing Strategy Director

    2 days ago

    Nottingham, Nottingham, United Kingdom Sonova Group Full time

    Job Description:We are seeking a highly skilled Senior Brand Manager to join our team at Sonova Group in Nottingham, United Kingdom.About the Role:This is an exciting opportunity for a seasoned marketer to lead the development and execution of comprehensive brand strategies and campaigns that strengthen our position in the hearing care industry. You will...

  • Brand Marketing Strategist

    1 month ago

    Nottingham, Nottingham, United Kingdom Canva Full time

    At Canva, we're seeking a Brand and Marketing Lead to spearhead our global brand strategy. This role will focus on devising and rolling out a holistic multi-year brand campaign strategy tailored to multiple markets with specific growth objectives.As the first Brand Marketer on our Affinity marketing team, you'll have the unique opportunity to build Canva's...

  • E-commerce Strategy Manager

    1 month ago

    Nottingham, Nottingham, United Kingdom No.7 Boots Full time

    No7 Beauty Company E-commerce Manager Job DescriptionAt No7 Beauty Company, we're seeking a talented E-commerce Manager to join our team. As a key member of our commercial team, you'll be responsible for developing and executing a world-class e-commerce strategy that drives revenue growth across our digital channels.Key Responsibilities:Manage the delivery...

  • Business Development Manager

    2 days ago

    Nottingham, Nottingham, United Kingdom Boots Full time

    At No7 Beauty Company, we are committed to creating the best in beauty for everyone.We have built a reputation on scientific innovation, whilst being environmentally sustainable and socially responsible.As an Account Manager, you will drive and accelerate the Liz Earle brand across a portfolio of important retailers.You will lead the John Lewis and e-retail...

  • Strategic Brand Marketing Lead

    2 weeks ago

    Nottingham, Nottingham, United Kingdom Be Technology Full time

    Job Title: Strategic Brand Marketing LeadWe are seeking a talented Marketing Manager to join our team at Be Technology, a fast-growing interior design company known for delivering excellence in every project. Our ideal candidate will have a proven track record of driving brand growth and developing effective marketing strategies.Company Overview:Be...

  • Senior Brand Development Manager

    2 days ago

    Nottingham, Nottingham, United Kingdom Boots Opticians Full time

    **Overview of the Role**We are seeking an experienced Senior Brand Development Manager to join our team at Boots Opticians. As a key member of our buying and merchandising department, you will play a crucial role in developing and implementing global brand strategies for our cosmetics business.The ideal candidate will have a proven track record of creating...

  • Brand Strategist

    2 days ago

    Nottingham, Nottingham, United Kingdom No7 Beauty Company Full time

    About the RoleWe are seeking an experienced Brand Strategist to join our EMEA marketing and commercial team dedicated to the No7 Beauty Company brands. Reporting into the Senior Marketing Manager, you will be responsible for championing global brand strategy within the region and localising marketing initiatives to effectively build our brands and deliver on...

  • Brand Ambassador

    2 days ago

    Nottingham, Nottingham, United Kingdom be:technology Full time

    Marketing ManagerWe are seeking a Marketing Manager to drive our brand's growth and success.About the Role:As a Marketing Manager, you will be responsible for developing and implementing a comprehensive marketing strategy that showcases our brand's expertise in interior design.Key Responsibilities:Develop and execute marketing campaigns to increase brand...