Marketing Strategy Director

5 days ago


Nottingham, Nottingham, United Kingdom Sonova Group Full time
Job Description:

We are seeking a highly skilled Senior Brand Manager to join our team at Sonova Group in Nottingham, United Kingdom.

About the Role:

This is an exciting opportunity for a seasoned marketer to lead the development and execution of comprehensive brand strategies and campaigns that strengthen our position in the hearing care industry. You will manage cross-functional teams and ensure alignment with our business goals, using your expertise in market analysis and consumer insights to create initiatives that resonate with our customers and drive awareness and engagement.

Key Responsibilities:

  • Implement strategic marketing campaigns to boost brand consideration and increase hearing test bookings.
  • Work with external agencies, cross-functional teams, and partners to create effective media strategies and plans and engaging creative for the full media mix including TV, radio, print, digital, and PR.
  • Ensure consistency of brand identity across all channels and customer touchpoints.
  • Develop and implement brand strategies that align with Sonova Group's overall business objectives.
  • Lead market research and analysis to identify consumer trends and understand the competitive landscape in hearing care.
  • Monitor brand performance and adjust strategies based on key metrics and insights to drive growth.
  • Manage the brand budget and ensure effective allocation of resources for maximum impact.
  • Act as the brand ambassador, ensuring consistency across all marketing channels and touchpoints.
  • Mentor and develop junior team members to enhance their skills and performance.

Benefits:

  • Competitive salary: Up to £55,000 per annum.
  • Hybrid working: A mix of office and home-based working.
  • Boots Discount Card: Receive exclusive discounts on a wide range of products at Boots stores.
  • Free Flu Vaccine: Stay healthy with free flu vaccines available at Boots Pharmacies & discounted for family members.
  • Pension Scheme: Secure your future with our comprehensive pension scheme.
  • Flexible Benefit Box: Access our flexible benefit box to tailor benefits to suit your individual needs.
  • Life Assurance Cover: Gain peace of mind with life assurance cover.
  • Long Service Awards: Be recognised for your dedication with long service awards.
  • Generous Annual Leave: Start with 25 days of annual leave, increasing with length of service to a maximum of 30 days, plus bank holidays.
  • Telus: Access Telus, a confidential support network offering help and advice on matters both in and outside of work.

About Us:

Sonova Group unite, nurture talent, and foster collaboration among individuals from diverse backgrounds to cultivate the strongest team in the marketplace. We are committed to ensuring equal treatment and opportunities for all candidates, regardless of their ethnic or national origin, religion, sexual orientation, marital status, gender, genetic identity, age, disability, or any other legally protected status.



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