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Brand Management Specialist

1 month ago

Nottingham, Nottingham, United Kingdom Sonova Group Full time
Job Overview:

We are looking for a highly experienced Senior Brand Manager to join our team at Sonova Group in Nottingham, United Kingdom. This role offers a unique opportunity to lead the development and execution of comprehensive brand strategies and campaigns that strengthen our position in the hearing care industry.

About the Job:

This is an exciting opportunity for a seasoned marketer to take on a leadership role and drive business growth through the implementation of strategic marketing campaigns. You will be responsible for managing cross-functional teams and ensuring alignment with our business goals, using your expertise in market analysis and consumer insights to create initiatives that resonate with our customers and drive awareness and engagement.

Key Objectives:

  1. To develop and execute comprehensive brand strategies and campaigns that strengthen our position in the hearing care industry.
  2. To manage cross-functional teams and ensure alignment with our business goals.
  3. To use market analysis and consumer insights to create initiatives that resonate with our customers and drive awareness and engagement.
  4. To monitor brand performance and adjust strategies based on key metrics and insights to drive growth.
  5. To act as the brand ambassador, ensuring consistency across all marketing channels and touchpoints.

Requirements:

  • Proven experience in creating and implementing successful brand strategies, ideally in a retail, healthcare, or manufacturing business.
  • Demonstrated success in meeting and exceeding KPIs to deliver both short- and long-term brand and business benefits.
  • Passion for using consumer insights to shape the brand and deliver exceptional customer experiences.
  • Experience in briefing and managing media and PR agencies to deliver national and regional marketing campaigns.
  • Expertise in working with creative agencies to develop radio/print advertising (TV experience desirable), ensuring brand consistency from advertising to in-store point-of-sale.
  • Strong analytical skills to derive insights from complex data to drive effective decision-making.
  • Proven ability to coach, mentor, and develop direct reports within a marketing team, while working collaboratively with cross-functional teams and external partners.
  • Experience managing large marketing budgets, ensuring the best return on investment.
  • Minimum of 6 years marketing experience.

What We Offer:

  • A competitive salary up to £55,000 per annum.
  • A hybrid working environment that allows you to balance work and personal life.
  • An attractive package of benefits, including a Boots Discount Card, Free Flu Vaccine, Pension Scheme, Flexible Benefit Box, Life Assurance Cover, Long Service Awards, Generous Annual Leave, and access to Telus.

About Us:

Sonova Group unite, nurture talent, and foster collaboration among individuals from diverse backgrounds to cultivate the strongest team in the marketplace. We are committed to ensuring equal treatment and opportunities for all candidates, regardless of their ethnic or national origin, religion, sexual orientation, marital status, gender, genetic identity, age, disability, or any other legally protected status.