Brand Performance Specialist

1 day ago


Nottingham, Nottingham, United Kingdom Vision Express Full time
Job Description

We are looking for a highly skilled Assistant Brand Manager to execute impactful marketing campaigns and support store-level marketing efforts. The ideal candidate will possess strong analytical skills, excellent communication abilities, and a proven track record in planning and executing integrated marketing campaigns.

The successful candidate will work closely with the Brand team to develop and implement annual all-channel content plans, capturing key learnings from post-campaign analyses. This role provides a unique opportunity to influence brand perception and contribute directly to marketing strategies across multiple channels.

In this role, you will:

  1. Campaign Support: Assist in planning, developing, and executing marketing campaigns to achieve key performance indicators across channels including TV, digital, social, and PR.
  2. Local Marketing: Support store-level marketing efforts, including openings, refits, and targeted promotions.
  3. Brand Coordination: Coordinate with brand partners for supplier-funded marketing activations and ensure the effectiveness of communications.
  4. Content Planning: Contribute to the annual all-channel content plan to guide brand communication and promotional strategies.
  5. Performance Analysis: Collaborate with the Brand team on post-campaign analyses, capturing key learnings for future campaigns.

We estimate a salary range of £45,000 - £60,000 per annum based on your experience and qualifications.



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