Marketing Strategy Manager

2 days ago

London, Greater London, United Kingdom Verisk Analytics, Inc. Full time
Job Description

We are seeking an experienced Integrated Marketing Manager to join our team at Verisk Analytics, Inc.

The successful candidate will have a proven track record of developing and executing multi-channel B2B marketing campaigns, with a strong focus on market and competitive intelligence, marketing strategy, campaign development, messaging and positioning, sales enablement, and thought leadership.

Key Responsibilities:

  • Leverage market trends, customer behaviors, and competitor information to provide actionable insights that inform integrated positioning, messaging, and campaign strategies.
  • Lead the planning and execution of high-impact marketing campaigns based on data insights, including oversight of messaging calendars, campaign budget management, and post-campaign performance evaluations.
  • Draft marketing campaign briefs and messaging guides that capitalize on business opportunities to build strong marketing outcomes.
  • Collaborate closely with Sales and key marketing stakeholders to deliver compelling sales aids and consistent tradeshow experiences to create and advance sales pipeline opportunities.
  • Understand the 'big picture' and take initiative to deliver project assignments on time and budget while effectively navigating outside the formal span of responsibility.

Requirements:

  • Bachelor's degree in marketing, communications, or related field.
  • 7+ years of integrated, product or channel marketing experience.
  • Insurance industry experience highly desirable.
  • Demonstrated success with developing marketing strategy and executing across cross-functionally across multiple marketing teams.
  • Proven track record of leveraging customer, market and competitive insight to inform marketing and product strategy decisions.
  • Data-driven and results-oriented approach to decision-making, with a perspective on how to measure and evaluate activities to optimize performance.
  • Ability to rapidly prioritize and react to changing business needs and external market dynamics.
  • Ability to successfully work in a hybrid environment with in-office expectations of two days a week.

Estimated Salary Range: $120,000 - $150,000 per annum.

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