Email Campaign Coordinator
1 week ago
We are Mint Velvet, a fashion brand that combines relaxed comfort with glamorous fashion trends. We're looking for an Email Campaign Coordinator to join our Digital Marketing team and help us deliver exceptional customer experiences.
As an Email Campaign Coordinator, you will be responsible for assisting in the planning and execution of email campaigns, working closely with departments to drive trade, and collaborating with external agencies to achieve our marketing goals. You will also assist in developing strategies to grow and maintain our customer database, ensuring segmentation and targeting are optimised to increase customer engagement and retention.
We require someone with excellent communication skills, attention to detail, and a natural ability to understand data analysis and spot patterns. The ideal candidate will be agile and flexible in their approach, focusing on solutions not problems, and have strong Excel skills, ideally to an intermediate standard.
Our company offers a competitive salary of £28,500 - £32,500 per annum, depending on experience, plus 25 days' holiday, private health insurance, and a range of other benefits.
Key Requirements:
- Campaign Planning: Assist in planning email campaigns from start to finish, ensuring all assets are in place and campaigns are sent according to schedule
- Database Growth: Help develop strategies to grow and maintain the customer database, ensuring segmentation and targeting are optimised to increase customer engagement and retention
- Critical Path Management: Manage and track critical paths for email and direct marketing activities to ensure timely delivery of campaigns and projects
- Liaison: Work closely with departments (e.g. Design, Content, and Trade) to drive trade and ensure consistent messaging across channels
- Retention Marketing: Support the execution and delivery of retention marketing campaigns, ensuring campaigns are tailored to customer preferences and behaviour
- Reporting: Assist with monitoring and reporting on the performance of email and direct marketing campaigns, providing actionable insights to improve future activities
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