Email Campaign Coordinator
3 weeks ago
Mint Velvet began when founders Liz Houghton and Lisa Agar-Rea set out to create an unfailingly chic collection of contemporary, great quality staples and elevated fits that they felt were missing from their wardrobes. We value individuality and self-expression, and strive to make our customers feel confident and empowered through our clothing.
Job Details
We're seeking a Customer Retention Specialist to join our Digital Marketing team. As a key member of our team, you will be responsible for supporting the execution and delivery of retention marketing campaigns, ensuring that campaigns are tailored to customer preferences and behavior. You will also assist in the planning and execution of email campaigns, develop strategies to grow and maintain the customer database, and manage and track critical paths for all email and direct marketing activities.
Responsibilities
* Assist in the planning and execution of email campaigns from concept to launch* Develop strategies to grow and maintain the customer database, ensuring segmentation and targeting are optimized to increase customer engagement and retention* Manage and track critical paths for all email and direct marketing activities to ensure timely delivery of campaigns and projects* Support the execution and delivery of retention marketing campaigns, ensuring that campaigns are tailored to customer preferences and behavior* Monitor and report on the performance of email and direct marketing campaigns, providing actionable insights to improve future activities* Operate the CRM system for data segmentation, campaign execution, and reporting, ensuring data accuracy and integrity
Requirements
* 2+ years of experience in a related field (marketing, CRM, or email campaign management)* Strong understanding of email marketing principles and best practices* Excellent analytical and problem-solving skills* Ability to work effectively in a fast-paced environment* Strong communication and interpersonal skills* Proficient in Excel and other Microsoft Office tools
Benefits
* Competitive salary: £25,000 - £30,000 per annum* 25 days holiday plus bank holidays and an additional day off on your birthday* Company-funded private health insurance* Access to Smart Health - providing a range of services such as private GP appointments, mental health support, nutritional advice, and more* Life assurance* Discretionary bonus scheme* 50% staff discount* Interest-free season ticket loan* Free parking* Early finish - finish at 3pm every pay day Friday & throughout summer* Bespoke induction support and ongoing development to help you thrive in your new role* In-house performance coaches for all levels* A welcoming and inspiring work-environment
About You
We're looking for someone who is passionate about fashion and marketing, and has a natural ability to understand data analysis and spot patterns. If you're enthusiastic, dynamic, and keen to learn, we'd love to hear from you.
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