Digital Marketing Specialist: E-Commerce Growth
2 days ago
Keplin Group Limited is a dynamic and forward-thinking organisation dedicated to driving growth through innovative marketing strategies.
Our team is passionate about delivering exceptional results, and we're seeking a skilled Digital Marketing Specialist to join our e-commerce growth efforts.
About the RoleWe offer a competitive salary range of £27,000 - £33,000 per annum, tailored to your experience and skill set.
As a Digital Marketing Specialist, you'll be responsible for developing and executing SEO optimisation strategies to improve our online presence and drive e-commerce success.
Key Responsibilities:- Technical SEO:
- Conduct comprehensive website audits to identify technical SEO issues and ensure proper implementation of structured data.
- Optimise website architecture, including the use of robots.txt, meta tags, and canonicalization to prevent duplicate content and improve crawl efficiency.
- Ensure website security (e.g., HTTPS) and address potential issues that can affect SEO.
- On-Page SEO:
- Perform comprehensive keyword research to identify high-value search terms and opportunities.
- Optimise meta descriptions, title, headings (H1-H3), and image alt texts.
- Ensure content is well-structured and adheres to SEO best practices.
- Off-page SEO:
- Develop and execute link-building strategies to improve domain authority.
- Engage in digital PR efforts, guest posting, and influencer outreach to secure backlinks.
- Monitor competitor link profiles and develop strategies to outperform.
- Manage and optimise local SEO for Google Business Profile listings (GMB), reviews, and citations.
- Brilliant Copywriting Across Platforms:
- Develop engaging, SEO-optimised content for various formats, including email campaigns, blog posts, social media captions, articles, and ad copy.
- Craft compelling headlines and persuasive copy that align with SEO goals and brand messaging.
- Write clear, concise, and conversion-optimised product descriptions and web pages with a strong focus on SEO integration.
- Performance Monitoring & Optimisation:
- Track and analyse key SEO metrics using tools like Google Analytics, Google Search Console, SEMrush.
- Provide regular SEO performance reports, detailing progress, insights, and actionable recommendations.
- Use A/B testing and data-driven analysis to optimise content and on-page elements.
- Stay up-to-date with the latest SEO trends, algorithm changes, and best practices to ensure the website remains competitive and compliant with search engine guidelines.
- A portfolio demonstrating commercial impact or growth in the last 1 year.
- A marketing and commercial mindset.
- Proven experience in SEO optimisation for e-commerce websites.
- Exceptional copywriting skills with a strong portfolio demonstrating ability to create engaging and persuasive content.
- Familiarity with SEO tools (e.g., SEMrush, Ahrefs, Google Analytics).
- A strong understanding of e-commerce platforms (e.g., Shopify).
- The ability to collaborate with marketing, design, and product teams to ensure cohesive brand messaging.
- The ability to work across multiple brands.
- Competitive salary range (£27,000 - £33,000 per annum).
- Flexible workdays with an option to work from home during the work week.
- A generous holiday allowance and pension scheme.
- A casual dress code.
- Growth and development opportunities, including hands-on experience, training, and mentorship.
- Team building and positive culture, with monthly events to keep our work culture vibrant, connected, and enjoyable.
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