Digital Marketing Specialist: E-Commerce Growth

2 days ago


Brentford, Greater London, United Kingdom Keplin Group Limited Full time
Company Overview

Keplin Group Limited is a dynamic and forward-thinking organisation dedicated to driving growth through innovative marketing strategies.

Our team is passionate about delivering exceptional results, and we're seeking a skilled Digital Marketing Specialist to join our e-commerce growth efforts.

About the Role

We offer a competitive salary range of £27,000 - £33,000 per annum, tailored to your experience and skill set.

As a Digital Marketing Specialist, you'll be responsible for developing and executing SEO optimisation strategies to improve our online presence and drive e-commerce success.

Key Responsibilities:
  • Technical SEO:
    • Conduct comprehensive website audits to identify technical SEO issues and ensure proper implementation of structured data.
    • Optimise website architecture, including the use of robots.txt, meta tags, and canonicalization to prevent duplicate content and improve crawl efficiency.
    • Ensure website security (e.g., HTTPS) and address potential issues that can affect SEO.
  • On-Page SEO:
    • Perform comprehensive keyword research to identify high-value search terms and opportunities.
    • Optimise meta descriptions, title, headings (H1-H3), and image alt texts.
    • Ensure content is well-structured and adheres to SEO best practices.
  • Off-page SEO:
    • Develop and execute link-building strategies to improve domain authority.
    • Engage in digital PR efforts, guest posting, and influencer outreach to secure backlinks.
    • Monitor competitor link profiles and develop strategies to outperform.
    • Manage and optimise local SEO for Google Business Profile listings (GMB), reviews, and citations.
  • Brilliant Copywriting Across Platforms:
    • Develop engaging, SEO-optimised content for various formats, including email campaigns, blog posts, social media captions, articles, and ad copy.
    • Craft compelling headlines and persuasive copy that align with SEO goals and brand messaging.
    • Write clear, concise, and conversion-optimised product descriptions and web pages with a strong focus on SEO integration.
  • Performance Monitoring & Optimisation:
    • Track and analyse key SEO metrics using tools like Google Analytics, Google Search Console, SEMrush.
    • Provide regular SEO performance reports, detailing progress, insights, and actionable recommendations.
    • Use A/B testing and data-driven analysis to optimise content and on-page elements.
    • Stay up-to-date with the latest SEO trends, algorithm changes, and best practices to ensure the website remains competitive and compliant with search engine guidelines.
Required Skills and Qualifications:
  • A portfolio demonstrating commercial impact or growth in the last 1 year.
  • A marketing and commercial mindset.
  • Proven experience in SEO optimisation for e-commerce websites.
  • Exceptional copywriting skills with a strong portfolio demonstrating ability to create engaging and persuasive content.
  • Familiarity with SEO tools (e.g., SEMrush, Ahrefs, Google Analytics).
  • A strong understanding of e-commerce platforms (e.g., Shopify).
  • The ability to collaborate with marketing, design, and product teams to ensure cohesive brand messaging.
  • The ability to work across multiple brands.
Benefits:
  • Competitive salary range (£27,000 - £33,000 per annum).
  • Flexible workdays with an option to work from home during the work week.
  • A generous holiday allowance and pension scheme.
  • A casual dress code.
  • Growth and development opportunities, including hands-on experience, training, and mentorship.
  • Team building and positive culture, with monthly events to keep our work culture vibrant, connected, and enjoyable.


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