Digital Marketing Specialist
1 day ago
Digital Marketing Specialist required by a well-established company based in the UK to manage Paid Advertising / PPC Campaigns across multiple platforms and oversee website analytics tools for optimal performance.
Key Responsibilities:
- Execute data-driven tests to achieve maximum ROI in paid search campaigns
- Analyse website analytics and PPC initiatives to inform strategic decisions
- Manage campaign expenses and reconcile discrepancies
- Optimise copy and landing pages for search engine marketing
- Research and implement search engine optimisation recommendations
- Research competitors and analyse advertising strategies
- Develop and implement link building strategies
- Collaborate with the development team to ensure SEO best practices
- Work with editorial and marketing teams to drive SEO in content creation
- Recommend changes to website architecture for improved SEO
Requirements:
- Proven SEO and SEM experience
- Experience managing PPC campaigns across multiple platforms
- Solid understanding of website analytics tools and performance marketing
- Experience with bid management tools and A/B experiments
- Working knowledge of HTML, CSS, and JavaScript development
- Knowledge of search engine algorithms and ranking factors
- Up-to-date with the latest trends and best practices in SEO and SEM
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