Digital Marketing Specialist

1 day ago


Brentford, Greater London, United Kingdom AWD online Full time

Digital Marketing Specialist required by a well-established company based in the UK to manage Paid Advertising / PPC Campaigns across multiple platforms and oversee website analytics tools for optimal performance.

Key Responsibilities:

  • Execute data-driven tests to achieve maximum ROI in paid search campaigns
  • Analyse website analytics and PPC initiatives to inform strategic decisions
  • Manage campaign expenses and reconcile discrepancies
  • Optimise copy and landing pages for search engine marketing
  • Research and implement search engine optimisation recommendations
  • Research competitors and analyse advertising strategies
  • Develop and implement link building strategies
  • Collaborate with the development team to ensure SEO best practices
  • Work with editorial and marketing teams to drive SEO in content creation
  • Recommend changes to website architecture for improved SEO

Requirements:

  • Proven SEO and SEM experience
  • Experience managing PPC campaigns across multiple platforms
  • Solid understanding of website analytics tools and performance marketing
  • Experience with bid management tools and A/B experiments
  • Working knowledge of HTML, CSS, and JavaScript development
  • Knowledge of search engine algorithms and ranking factors
  • Up-to-date with the latest trends and best practices in SEO and SEM


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