Digital Marketing Manager SEO PPC
4 weeks ago
Digital Marketing Executive required for a well-established company based in Brentford, West London. The ideal candidate will have Search Engine Optimisation / SEO / SEM experience, including managing Paid Advertising / PPC Campaigns across Google, Yahoo and Bing, and an in-depth understanding of website analytics tools such as Google Analytics, NetInsight, Omniture or WebTrends.
Key Responsibilities:
- Execute tests, collect, and analyse data and results, identify trends and insights in order to achieve maximum ROI in paid search campaigns
- Track, report, and analyse website analytics and PPC initiatives and campaigns
- Optimise copy and landing pages for search engine marketing
- Research and analyse competitor advertising links
- Develop and implement link building strategy
- Work with the development team to ensure SEO best practices are properly implemented on newly developed code
- Work with editorial and marketing teams to drive SEO in content creation and content programming
- Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords
Requirements:
- Proven SEO experience
- Proven SEM experience managing PPC campaigns across Google, Yahoo and Bing
- Solid understanding of performance marketing, conversion, and online customer acquisition
- In-depth experience with website analytics tools (e.g., Google Analytics)
- Working knowledge of HTML, CSS, and JavaScript development and constraints
- Up to date with the latest trends and best practices in SEO and SEM
Salary: starting at £27,500 per annum (depending on experience)
Location: Brentford, West London – 100% Office based
Job Type: Full-Time, Permanent
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