Digital Marketing Manager SEO PPC

4 weeks ago


Brentford, Greater London, United Kingdom AWD online Full time

Digital Marketing Executive required for a well-established company based in Brentford, West London. The ideal candidate will have Search Engine Optimisation / SEO / SEM experience, including managing Paid Advertising / PPC Campaigns across Google, Yahoo and Bing, and an in-depth understanding of website analytics tools such as Google Analytics, NetInsight, Omniture or WebTrends.

Key Responsibilities:

  • Execute tests, collect, and analyse data and results, identify trends and insights in order to achieve maximum ROI in paid search campaigns
  • Track, report, and analyse website analytics and PPC initiatives and campaigns
  • Optimise copy and landing pages for search engine marketing
  • Research and analyse competitor advertising links
  • Develop and implement link building strategy
  • Work with the development team to ensure SEO best practices are properly implemented on newly developed code
  • Work with editorial and marketing teams to drive SEO in content creation and content programming
  • Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords

Requirements:

  • Proven SEO experience
  • Proven SEM experience managing PPC campaigns across Google, Yahoo and Bing
  • Solid understanding of performance marketing, conversion, and online customer acquisition
  • In-depth experience with website analytics tools (e.g., Google Analytics)
  • Working knowledge of HTML, CSS, and JavaScript development and constraints
  • Up to date with the latest trends and best practices in SEO and SEM

Salary: starting at £27,500 per annum (depending on experience)

Location: Brentford, West London – 100% Office based

Job Type: Full-Time, Permanent



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