Digital Marketing Specialist
4 weeks ago
Job Title: Digital Marketing Specialist
Job Summary: We are seeking a highly skilled Digital Marketing Specialist to join our team at AWD online. The successful candidate will have a proven track record in Search Engine Optimisation (SEO) and Paid Advertising (PPC) management.
Key Responsibilities:
- Execute tests, collect, and analyse data and results to achieve maximum ROI in paid search campaigns
- Track, report, and analyse website analytics and PPC initiatives and campaigns
- Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies
- Optimise copy and landing pages for search engine marketing
- Perform ongoing keyword discovery, expansion, and optimisation
- Research and implement search engine optimisation recommendations
- Research and analyse competitor advertising links
- Develop and implement link building strategy
- Work with the development team to ensure SEO best practices are properly implemented on newly developed code
- Work with editorial and marketing teams to drive SEO in content creation and content programming
Requirements:
- Proven SEO experience
- Proven SEM experience managing PPC campaigns across Google, Yahoo, and Bing
- Solid understanding of performance marketing, conversion, and online customer acquisition
- In-depth experience with website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
- Experience with bid management tools (e.g., Click Equations, Marin, Kenshoo, Search Ignite)
- Experience with A/B and multivariate experiments
- Working knowledge of HTML, CSS, and JavaScript development and constraints
- Knowledge of ranking factors and search engine algorithms
- Up to date with the latest trends and best practices in SEO and SEM
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