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Director of Brand and Marketing Strategy

2 months ago

City of London, United Kingdom COREcruitment International Full time

Job Summary

We are seeking a highly experienced and skilled Director of Brand and Marketing Strategy to lead the development and execution of our brand strategy, marketing initiatives, and communication efforts across all platforms.

About the Role

This is a key leadership position that will focus on driving business growth and enhancing brand visibility through the development and implementation of a comprehensive brand strategy. The successful candidate will have a strong understanding of various marketing channels, platforms, and tools, and will be able to leverage their expertise to optimize CRM, e-commerce categories, and digital distribution channels.

Key Responsibilities

  • Develop and implement a comprehensive brand strategy that aligns with the company's mission and values.
  • Lead the planning and execution of all marketing initiatives, including content marketing campaigns and brand partnership strategies.
  • Oversee the development of creative marketing materials, including visual identity, messaging, and tone of voice.
  • Establish and monitor key performance indicators (KPIs) for marketing efforts and provide regular reporting to senior management.
  • Collaborate with internal teams to integrate marketing and brand strategy, ensuring consistent messaging and brand visibility across all platforms.
  • Leverage digital expertise to optimize CRM, e-commerce categories, and digital distribution channels.
  • Develop and execute content marketing campaigns and brand partnership strategies that drive business growth and enhance brand visibility.

Requirements

  • A bachelor's degree in Marketing, Communications, or a related field, with a minimum of 7 years of experience in brand management, marketing, or a similar field.
  • Experience in hospitality, premium lifestyle, and fashion brands.
  • Extensive B2C experience.
  • A strong understanding of various marketing channels, platforms, and tools, exceptional communication, presentation, and interpersonal skills.
  • Demonstrated experience in data-driven decision making, proven leadership and team management experience, a deep understanding of and passion for social impact and sustainability issues, specific expertise in content marketing and brand partnerships.