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Ecommerce Marketing Strategist

2 months ago

London, Greater London, United Kingdom Worldpay Full time
About the Role

We are seeking a highly skilled Ecommerce Marketing Manager to join our Global SMB Marketing team at Worldpay. As a key member of our team, you will be responsible for developing and executing revenue-generating marketing strategies for our strategic solutions portfolio, including Worldpay Ecommerce and Worldpay EPOS.

Your primary focus will be on driving customer acquisition, building a developer engagement strategy, and leveraging shopping cart partners and other third parties to meet key business KPIs and metrics tied to revenue performance.

Key Responsibilities
  • Develop and execute a comprehensive growth marketing strategy for our strategic solutions portfolio to drive customer acquisition and ensure alignment with commercial objectives across the SMB line of business.
  • Build and execute a growth and performance marketing strategy for Worldpay Ecommerce, acquiring high-volumes of online small businesses directly and through third parties, including developers, shopping carts, and other commercial partners.
  • Build the Worldpay Ecommerce narrative within the developer community, define the developer online experience, and create a developer engagement strategy to drive exponential sales growth.
  • Identify and leverage relationships with third parties and shopping cart partners to drive marketing and revenue opportunities for Worldpay Ecommerce.
  • Plan and execute revenue-generating campaigns for our other strategic solutions, including Worldpay EPOS, to meet and exceed business goals.
  • Leverage our in-house digital, creative, marketing automation, and media teams to build creative and engaging lead generation campaigns that resonate with target audiences.
  • Create a buzz and buy-in around our marketing initiatives, being a champion for our strategic solutions portfolio that delivers commercial results.
  • Work closely with wider business stakeholders and Go-To-Market teams to ensure our messaging and creative assets convey the value proposition and are compelling to viewers.
  • Utilize analytics and data insights to drive marketing initiatives, optimize lead-to-board funnels, and measure impact.
  • Understand, manage, and report on all strategic solution marketing-related KPIs through dashboards and reports, ensuring our marketing efforts are delivering ROI.
  • Drive a culture of continuous learning and improvement driving commercial results.
  • Communicate and present the performance of our strategic solutions marketing initiatives to marketing leaders, commercial leaders, executive management, and other key business stakeholders.
  • Monitor and feedback on competitor marketing activities ensuring Worldpay remains ahead in the ecommerce and EPOS market.
Requirements
  • 5+ years of experience in a results-focused ecommerce marketing role (payments experience a plus).
  • Deep understanding and hands-on marketing experience targeting different audiences within the ecommerce ecosystem, including online businesses, developers, and shopping cart partners to generate successful commercial opportunities at scale.
  • Proven track record of successfully building marketing strategies to launch and penetrate high-profile strategic solutions into the market.
  • Excellent verbal and written communication skills to create messaging that resonates with target audiences, e.g., technical/non-technical business owners, and developers.
  • A can-do attitude with a passion to accelerate marketing activities to market.
  • Strong analytical skills with expertise in data-driven marketing and decision-making.
  • Creative, proactive, self-starter, and a problem solver.
  • Proven ability to work collaboratively with cross-functional teams and build strong relationships.
  • Bachelor's degree in Marketing or Business, advanced degree a plus.
What We Offer
  • A competitive salary and benefits.
  • Time to support charities and give back to your community.
  • Parental leave policy.
  • Global employee assistance program.