Social Media Advertising Specialist

1 day ago


London, Greater London, United Kingdom VMA GROUP Full time
About the Role

We are seeking a highly skilled Social Media Advertising Specialist to join our team at VMA GROUP, a leading international recruitment and executive search specialist.

The successful candidate will be responsible for developing, implementing, and refining paid social strategies for clients within the luxury, wellness and lifestyle sectors.

This is an excellent opportunity for growth, development and promotion within the company, with line management responsibilities and hybrid working arrangements.

Salary: £55,000 - £65,000 per annum (dependent on experience)

Key Responsibilities:

  • Develop and execute paid social media strategies across platforms, including Meta, Pinterest, LinkedIn, Twitter, TikTok, and others as relevant
  • Plan, launch, and manage paid social media campaigns to meet key performance indicators (KPIs) such as reach, engagement, conversions, and ROI
  • Conduct audience research and build highly targeted ad campaigns to reach specific demographics and psychographics
  • Test and optimise ad creatives, formats, and placements for maximum engagement and performance
  • Work closely with the content and design teams to create compelling visuals and ad copy that align with brand messaging and goals
  • Monitor and analyse campaign performance metrics, including CPC, CTR, conversion rates, and engagement rates
  • Prepare and present regular performance reports, providing insights and recommendations for continuous improvement
  • Stay updated on social media advertising trends, tools, and platform updates to ensure our campaigns are current and competitive
  • Manage budgets effectively, making adjustments to optimise for cost-efficiency and ROI
  • Conduct A/B testing to identify the most effective ad elements and audience segments

About You

  • You have a strong knowledge of social media platforms and their advertising tools
  • You are highly organised, motivated and self-driven
  • You have a winning, logical and result-driven mentality
  • You are enthusiastic about all things digital marketing & data
  • You are a flexible team player with a great attitude
  • You are detail-oriented and highly organised with a demonstrated ability to multi-task and prioritise
  • You have excellent written and verbal communication skills for effective collaboration and reporting
  • You have familiarity with paid social media advertising
  • You hold a Bachelor's degree or equivalent digital marketing qualification

Benefits

  • Competitive salary
  • Performance bonus
  • Pension provision
  • Hybrid working arrangements
  • Professional development opportunities


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