Paid Social Advertising Lead

3 weeks ago


London, Greater London, United Kingdom Tribal Tech - The Digital, Data & AI Specialists Full time
About Tribal Tech

Tribal Tech - The Digital, Data & AI Specialists is a leading digital marketing agency specialising in providing innovative solutions to help businesses thrive in the digital landscape.

Why Choose Us?

  • We empower our clients to achieve their marketing goals and surpass their competitors.
  • We offer a collaborative and dynamic work environment that fosters growth and innovation.
  • We provide opportunities for professional development and career advancement.
  • We stay at the forefront of industry trends and best practices, ensuring our clients receive the most effective solutions.

Job Overview:

This role requires a highly skilled and experienced individual who can lead our paid social media campaigns and develop effective strategies to achieve client goals. As a Paid Social Director, you will oversee the planning, execution, and optimization of paid social media campaigns across multiple platforms.

Responsibilities:

  1. Develop and implement effective paid social strategies to achieve client goals and objectives.
  2. Collaborate with the client servicing team to understand agency goals and translate them into actionable paid social media plans.
  3. Manage a team of paid social specialists, providing guidance and support to ensure campaign success.
  4. Oversee the planning, execution, and optimization of paid social media campaigns across multiple platforms.
  5. Conduct thorough audience research and segmentation to target the right demographics and interests for each campaign.
  6. Analyse campaign performance data to identify trends and insights for optimisation.
  7. Develop regular reports to clients, highlighting campaign performance and key metrics.
  8. Stay informed about industry trends, platform updates, and best practices in paid social media advertising.
  9. Foster strong relationships with clients, serving as the main point of contact for all paid social media-related inquiries.

Requirements:

  1. Bachelor's degree in Marketing, Advertising, Communications, or related field.
  2. Minimum 5 years of experience in paid social media advertising, with a proven track record of managing successful campaigns.
  3. Prior experience in a leadership role, overseeing a team of paid social specialists.
  4. Deep understanding of paid social media platforms, algorithms, targeting options, and best practices.
  5. Proficiency in using social media advertising tools such as Facebook Ads Manager, LinkedIn Campaign Manager, Twitter Ads, etc.
  6. Strong analytical skills with the ability to interpret data and make data-driven decisions.
  7. Excellent communication and presentation skills, with the ability to articulate complex ideas and strategies to clients and internal teams.
  8. Proactive mindset with a passion for staying updated on the latest trends and innovations in digital marketing and social media.
  9. Exceptional organisational skills with the ability to manage multiple projects simultaneously and meet tight deadlines.


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