Social Media Advertising Lead

1 day ago


London, Greater London, United Kingdom Tribal Tech - The Digital, Data & AI Specialists Full time

We are seeking an experienced Social Media Advertising Lead to join our team at Tribal Tech. As a Social Media Advertising Lead, you will be responsible for developing and implementing effective paid social strategies that drive results for our clients.

About the Role
  • Lead the development and implementation of paid social strategies
  • Collaborate with the client servicing team to understand agency goals, objectives, and KPIs, and translate them into actionable paid social media plans.
  • Manage a team of paid social specialists, providing guidance, support, and mentorship to ensure campaign success and professional growth.

The ideal candidate will have a deep understanding of paid social media platforms, algorithms, targeting options, and best practices, as well as strong analytical skills with the ability to interpret data, draw actionable insights, and make data-driven decisions.

Key Responsibilities:

  1. Oversee the planning, execution, and optimization of paid social media campaigns across multiple platforms, ensuring alignment with client budgets and timelines.
  2. Conduct thorough audience research and segmentation to target the right demographics and interests for each campaign.
  3. Monitor campaign performance and analyze data to identify trends, insights, and opportunities for optimization.
  4. Develop and deliver regular reports to clients, highlighting campaign performance, key metrics, and actionable recommendations for improvement.

Requirements:

  1. Bachelor's degree in Marketing, Advertising, Communications, or related field.
  2. Minimum of 5 years of experience in paid social media advertising, with a proven track record of managing successful campaigns and delivering measurable results.
  3. Prior experience in a leadership or managerial role, overseeing a team of paid social specialists.

Salary: Up to £55,000 pa + Bonus



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