Social Media Advertising Director
2 days ago
Tribal Tech - The Digital, Data & AI Specialists
We are a leading digital marketing agency that specializes in providing innovative solutions for businesses. Our focus is on delivering data-driven strategies and creative excellence to empower clients to achieve their marketing goals.
About the Job:
We are seeking an experienced Paid Social Account Director to lead our paid social media campaigns across various platforms. This role involves overseeing paid social strategies and platform relationships, as well as managing a team of paid social specialists.
Key Responsibilities:
- Develop and implement paid social strategies that align with client objectives and budgets.
- Collaborate with the client servicing team to understand agency goals and translate them into actionable paid social media plans.
- Manage a team of paid social specialists, providing guidance and support for campaign success and professional growth.
- Oversee the planning, execution, and optimization of paid social media campaigns across multiple platforms.
- Conduct thorough audience research and segmentation to target the right demographics and interests for each campaign.
- Monitor campaign performance and analyze data to identify trends, insights, and opportunities for optimization.
- Develop and deliver regular reports to clients, highlighting campaign performance and key metrics.
- Stay informed about industry trends, platform updates, and best practices in paid social media advertising.
Requirements:
- Bachelor's degree in Marketing, Advertising, Communications, or related field.
- Minimum 5 years of experience in paid social media advertising, with a proven track record of managing successful campaigns.
- Prior experience in a leadership or managerial role, overseeing a team of paid social specialists.
- Deep understanding of paid social media platforms, algorithms, targeting options, and best practices.
- Proficiency in using social media advertising tools such as Facebook Ads Manager, LinkedIn Campaign Manager, Twitter Ads, etc.
- Strong analytical skills with the ability to interpret data and make data-driven decisions.
- Excellent communication and presentation skills, with the ability to articulate complex ideas and strategies.
- Estimated salary: £70,000 - £90,000 per annum.
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