Head of Content Marketing

2 weeks ago

London, Greater London, United Kingdom Hong Kong Tourism Board Full time
About the Role

We are seeking a highly skilled and experienced professional to join our team as a Head of Content Marketing at the Hong Kong Tourism Board. As a key member of our marketing team, you will play a critical role in developing and executing our content marketing strategy to promote Hong Kong as a tourist destination.

Key Responsibilities
  1. Content Development and Management
  • Assist the Senior Manager, Marketing & PR, in managing Public Relations, brand, digital, and social media campaigns to drive destination awareness and visitation.
  • Help plan, brief, and manage agencies to deliver campaigns in line with the Annual Business Plan, KPIs, and budgets.
Public Relations and Communications
  • Take ownership of all Public Relations activity and day-to-day PR agency management across consumer, trade, and MICE in line with overall strategy, ensuring a high and healthy ROI.
  • Develop, establish, and sustain effective working relationships with local media to promote Hong Kong as a tourist destination.
Content Creation and Writing
  • Write and/or edit content briefs, press releases, speeches, social media copy, interview Q&As, correspondences, and other ad-hoc copywriting requirements.
Event Management and Coordination
  • Co-manage and coordinate local HKTB events/launches.
Reporting and Analysis
  • Prepare and review reports, including but not limited to, Monthly Media Publicity Report, weekly updates, monthly reports, annual reports, and post-campaign analysis.
Administrative Functions
  • Manage the DHK NL website translations.
  • Perform administrative functions such as, but not limited to, raising of Purchase Orders, note-taking during meetings, and following financial procedures.
Requirements
  1. Experience
  • At least 8 years of work experience in PR and marketing in the UK, preferred.
Skills and Qualifications
  • Excellent writing and communications skills.
  • Strong network of media contacts.
  • Understanding of the travel and tourism industry.
  • Working knowledge of digital technologies and applications, including media monitoring platforms, Content Management Systems, and social media channels.
  • Strong project management skills to successfully coordinate multi-stakeholder campaigns.
  • PR Agency experience in the UK is desirable.
Location
  • The position is located in our London Office.

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