Digital Content Director

2 weeks ago

London, Greater London, United Kingdom Pentland Brands Full time

We are Pentland Brands, a dynamic global family business and proud owners of many iconic active and footwear brands. Our success is built on teamwork, innovation, and excellence.

Job Summary

Pentland Brands seeks an experienced Digital Content Director to lead our creative team in delivering high-quality digital content across multiple platforms. As our new Creative Director, you will be responsible for developing impactful ideas, ensuring consistency across all creative outputs, and integrating UX into creative solutions.

The successful candidate will have the opportunity to work closely with our internal teams and external partners to deliver innovative best-in-class creative solutions that drive consumer engagement and conversion.

Key Responsibilities:
  • Creative Excellence:
    • Lead the development of outstanding creative storytelling across all touchpoints, including campaigns and e-commerce imagery.
    • Take ownership of briefs, re-shaping them when necessary, while maintaining a brave conceptual approach to creative work.
    • Leverage social and digital expertise to create communications that align with actual consumer behaviour.
  • Content Factory:
    • Collaborate to build a scalable efficient content production model that delivers quality work across the consumer journey at speed and value.
    • Oversee the execution of creative work that drives impact in an omnichannel environment from communication through to conversion.
  • Brand Guardianship:
    • Maintain brand consistency across all channels ensuring a unified brand presence in every consumer interaction.
    • Advocate for the importance of repetition in establishing brand reputation and ensure all creative outputs reflect this.
  • Creative Leadership:
    • Foster a culture of creativity and ambition empowering teams to deliver great not good work.
    • Inspire curiosity and craft within the creative team ensuring they are motivated engaged and aligned with the vision.
    • Work with internal brand teams and external partners to deliver innovative best-in-class creative solutions.
  • Team Leadership & Development:
    • Lead and mentor the creative team providing clear expectations feedback and growth opportunities through regular appraisals and learning and development L&D initiatives.
    • Ensure effective team resourcing aligning the right talent with the right projects to optimise performance.
Requirements:
  • Creative Vision Strategic Thinking: Ability to translate strategy into innovative high-quality creative work across multiple platforms.
  • Content Production Omnichannel Expertise: Experience in building scalable content processes and delivering impactful consumer experiences across digital and physical touchpoints.
  • Brand Guardianship: Strong capability in maintaining and advocating for brand consistency in all channels.
  • Digital Social Expertise: Deep understanding of social media digital platforms and consumer behaviour delivering content that drives engagement and conversion.
What We Offer:
  • Salary: £60000 - £80000 per annum dependent on experience.
  • 25 Days Holiday.
  • Discounts: Brand discounts including friends and family JD Sports sample sales and other retail discounts and perks.
  • Health Perks: Choose from a variety of health-related perks including medical cash plan critical illness cover life assurance gym and fitness discounts dental insurance eye care and health screening to maintain your wellbeing.
  • Travel Perks: Take advantage of our season ticket loan cycle to work schemes electric car schemes and discounts on home charging units to support eco-friendly commuting.
  • Flexible Working: We offer hybrid working and flexible working hours allowing you to start your day earlier or later to help with commute costs or personal commitments.
  • Chance to join our Charity D&I and Sustainability employee networks.

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