Digital Content Director

1 week ago

London, Greater London, United Kingdom Time Out Group Plc Full time
About the Role

We are seeking a highly experienced Digital Content Director to lead our global website editorial content planning, creation, and management efforts. This is a key role that requires strong leadership skills, excellent project management abilities, and a deep understanding of digital content strategies.

Key Responsibilities
  • Develop and execute a global content strategy that aligns with Time Out's business goals, audience needs, and brand vision.
  • Collaborate closely with editorial, marketing, and product teams to define and implement content roadmaps that support new initiatives, campaigns, and product launches.
  • Ensure content is optimized for various platforms, including desktop and mobile, while adhering to SEO best practices.
  • Identify trends, gaps, and opportunities in the market to help Time Out stay ahead of competitors in the digital content space.
Data-Driven Optimisation
  • Use data analytics tools to assess content performance, identify areas for improvement, and guide content decisions.
  • Regularly track and report on key content metrics such as page views, time on page, bounce rate, and conversion rates to measure the success of initiatives.
  • Conduct audience research and competitor analysis to refine the content strategy based on user behavior and preferences.
Content Monetisation and Partnerships
  • Develop strategies to support content monetization efforts, including sponsored content, affiliate marketing, and ecommerce integration.
  • Work closely with the sales and partnerships teams to ensure content meets commercial goals while maintaining editorial integrity.
  • Explore opportunities to expand Time Out's content offerings, such as video, audio, and new interactive formats, to engage diverse audiences.
User Experience (UX) and Innovation
  • Champion a user-first approach, ensuring content is engaging, accessible, and aligned with the needs and preferences of Time Out's diverse global audience.
  • Collaborate with UX/UI teams to improve the overall user journey, including content layout, navigation, and design.
  • Stay informed of the latest trends and innovations in digital content, tools, and technology, and implement new solutions to keep Time Out's websites competitive.
Requirements
  • A minimum degree level training in a related field.
  • A minimum of seven years' experience working in a staffed digital media environment, with at least three years in a senior role focusing on website editorial content.
  • A proven track record of leading successful content strategies that drive growth, engagement, and revenue.
  • A strong understanding of SEO, content management systems (CMS), data analytics, and user experience best practices.
  • Excellent project management skills with the ability to juggle multiple priorities in a fast-paced environment.
  • A deep understanding of how to balance editorial integrity with commercial objectives.
  • Experience working in media, lifestyle, or entertainment sectors is highly desirable.
  • Strong communication and interpersonal skills, with the ability to work across multiple teams and global markets.
What We Offer
  • A competitive salary of £85,000 per annum.
  • A comprehensive benefits package, including private health insurance, pension scheme, and generous holiday entitlement.

Please note that this is an estimated salary range based on industry standards and location. The actual salary may vary depending on individual circumstances.

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