Marketing Strategy Director for Leisure Expansion

2 days ago

Newcastle upon Tyne, Newcastle upon Tyne, United Kingdom STACK Leisure Full time
Job Description

STACK Leisure Seeks Senior Marketing Manager

Estimated Salary: £55,000 - £65,000 per annum.

STACK Leisure is a hospitality and leisure company on the cusp of UK expansion. We are looking for an experienced Senior Marketing Manager to join our team as we enter an exciting period of growth.

The successful candidate will be responsible for leading the marketing department, driving strategy across all venues. This individual will oversee Venue Marketing Managers/ Execs, ensuring consistent and impactful marketing efforts that align with the company's growth to 15 venues over the next 3 – 5 years.

We require a highly motivated and driven self-starter who can rise to a challenge and has a passion for the hospitality and leisure industry. The ideal candidate will possess strong leadership skills, strategic thinking, and multi-site experience to ensure all marketing initiatives are executed effectively.

The post holder must also have expertise in digital marketing, social media, email marketing, SEO, and PR. They should be able to manage multiple projects across different locations simultaneously and possess a strong analytical mindset with the ability to interpret data and make data-driven decisions.

Key Responsibilities:
  • Develop and lead the overarching marketing strategy, ensuring alignment across all venues.
  • Oversee the execution of marketing activities across digital, social media, and traditional channels.
  • Collaborate with the Venue Marketing Managers to deliver tailored marketing plans for each location, while maintaining a cohesive brand image.
  • Manage relationships with external agencies and internal stakeholders for campaigns and content creation.
  • Lead the analysis of marketing performance metrics, using data to optimise marketing initiatives.
  • Manage the departmental budget and provide leadership for all marketing staff, promoting career growth and development.
Requirements:
  • Proven experience in a senior marketing role, preferably within a multi-site or venue-based environment.
  • Experience in the hospitality/leisure/service industry is highly desirable.
  • Expertise in digital marketing, social media, email marketing, SEO, and PR.
  • Social Media, website content management skills, design and origination of digital content necessary for undertaking digital/social media work.
  • Strong leadership skills with experience managing a marketing team.
  • Ability to manage multiple projects across different locations simultaneously.
  • Strong analytical mindset with the ability to interpret data and make data-driven decisions.

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