Digital Content Specialist

3 weeks ago


Maidenhead, Windsor and Maidenhead, United Kingdom Karo Group Full time
About the Role: We are seeking a Digital Content Specialist to join our team at Karo Healthcare. As a key member of our content marketing team, you will be responsible for developing and implementing innovative content strategies that drive online sales.

Key Responsibilities:
  • Develop and implement a comprehensive content management strategy that aligns with our brand objectives
  • Monitor performance metrics and adjust strategies as needed
Content Creation:
  • Lead the ideation and creation of engaging social media content that resonates with our audience
  • Oversee our paid advertising campaigns across various platforms to continuously optimize content based on best practices and input from in-house performance marketing team
  • Generate exciting testimonials and user-generated content (UGC) to build trust and credibility
  • Write compelling copy for digital advertisements that connect with our audience
Performance Analysis:
  • Analyze social media metrics and ad performance to evaluate effectiveness
  • Conduct A/B testing to refine content and enhance campaign performance
Requirements:
  • Bachelor's or master's degree in digital marketing, communication or relevant field
  • Native English speaker
  • At least 4-5 years of experience in digital marketing/content marketing
  • Proficiency in copywriting and creation of various types of content, including written, visual, and multimedia formats
  • Profound experience working with social media channels like Facebook, Instagram, TikTok, Pinterest, etc.
  • Basic knowledge of tools and platforms for measuring content performance, such as Google Analytics, social media analytics, and SEO tools
  • Proficiency in analyzing digital KPIs such as website traffic, conversion rates, click-through rates, engagement metrics, and social media insights to measure content performance and optimize strategies

Salary: £45,000 - £60,000 per annum depending on experience.

Karo Healthcare offers a dynamic work environment with plenty of opportunities for growth and development. If you're passionate about creating engaging content and driving online sales, we'd love to hear from you



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