Strategic Content Director

4 weeks ago

London, Greater London, United Kingdom Hill+Knowlton Strategies Full time

Hill+Knowlton Strategies is a global communications leader built to create value for clients through reputation. Our team helps globally recognized brands and businesses redefine reputation as a competitive advantage so they can lead today and into the future.

About the Role

We are seeking an exceptional Associate Director of Content and Publishing to join our team, supporting the Mobility & Transport practice. The Mobility & Transport sector helps globally recognized brands such as Ford, IAG, and ANA, as well as start-ups in the mobility revolution. Our expertise spans automotive and transport to technology and logistics.

Key Responsibilities

  • Oversee and lead best-in-class content strategies and programs for new and existing clients within the Mobility & Transport sector.
  • Develop and implement social and digital initiatives to drive new and current business.
  • Take responsibility for the development of social and digital initiatives of all forms to drive new and current business.
  • Lead client and team management skills, growing brilliant relationships with internal stakeholders and external cross-agency groups.
  • Act as lead client contact during content strategy and development phases of campaigns and develop comprehensive social media strategies that incorporate industry best practices and are integrated and aligned with existing plans, influencer programs, media relations campaigns, etc.
  • Provide strategic, audience-centric social media analysis and counsel for senior clients.
  • Develop standards, systems, and best practices for content creation, distribution, and maintenance, including real-time implementation of content strategies.
  • Define clear and intelligent ways to help measure the ROI of programs, define KPIs, and implement measurement and reporting methods to gauge success for client campaigns.
  • Champion the importance of client satisfaction and service within the team, leading by example and encouraging positive client relationship building behavior and champion stand-out work.
  • Work well within collaborative, integrated teams, displaying a proven ability in running a team, controlling timelines and budgets, anticipating issues, and working towards solutions of complex problems.
  • Have exceptional creative and proposal writing skills.
  • Display strong technical proficiency in social media platforms and inherent curiosity about merging platforms.

Commercial

  • Proven and successful experience in leading and providing recommendations and insight to growth strategies for clients, identify new opportunities, and play a proactive role in terms of proposal development, pitching, and conversion.
  • Attend new business pitches and make active contributions.
  • Demonstrate excellent negotiation skills, contribute to fee recs, budget monitoring, job bags, revenue forecasting, fee negotiation, etc.
  • Contribute to staff planning across your accounts and matching team hours to client revenues to reduce over servicing and increase team profitability.
  • Experience and ability to accurately cost social and content projects and effectively manage resource.

People & Culture

  • To build, develop, and lead high-performing individuals, including content strategists, content creators, data scientists, community managers, influencer managers, etc., with the right mix of competencies and capabilities to meet the changing client agenda.
  • Drive escalation of knowledge within the agency, continuously focus efforts on developing and enhancing the skills and capabilities of the UK business, as well as working with other content and publishing leads across the agency globally to share key learnings and develop expertise for the agency.
  • Play a central role in recruiting new talent to the team/agency and retention of existing talent.
  • Goal setting and performance management: act as an efficient and dedicated line manager; develop career plans for people you line manage; and mentor team members to develop their potential.
  • Responsible for inspiring and mentoring junior team members and helping develop greater expertise within the team.
  • Actively encourage and support your direct reports in attending training arranged by the Hub.
  • Act as a H&K ambassador internally and externally.

Desired Attributes

  • You will have proven editorial skills, be a great storyteller with an understanding of how to create content that draws an audience.
  • You will also have the ability to lead and inspire teams to achieve stand-out work.
  • You will have strong technical knowledge of web analytics tools, social media marketing applications, and leading social media monitoring platforms.
  • Demonstrate a clear ability to lead teams to successful growth.
  • Experience working within a large integrated agency model and experience with global clients is a benefit.

About Our London Office

Burson employs over 300 people in the UK, and our stunning Southwark offices run over two floors as part of the larger WPP Campus, Rose Court. We have access to a beautiful roof terrace with panoramic views across London and a bar/restaurant area, which is a great spot for client meetings and socializing with the wider agency and other WPP OpCo's.

Diversity, Equity, and Inclusion

At Burson, diversity, equity, and inclusion are not just values; they are strategic imperatives that fuel our future in an industry built on the art of understanding, connecting, and developing relationships. We believe that a diverse workforce is essential for inspiring bold ideas, fostering constructive dialogue, and cultivating meaningful experiences that drive innovation and creativity. It also enables our agency to thrive and deliver brilliant work. For more information, visit www.bursonglobal.com.

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