Strategic Content Director

4 weeks ago

London, Greater London, United Kingdom Hill+Knowlton Strategies Full time

Hill+Knowlton Strategies is a global communications leader that helps clients drive growth and value creation through strategic communication, marketing, and corporate affairs solutions. Our team is seeking a highly skilled Strategic Content Director to join our Mobility & Transport practice.

The Mobility & Transport sector is a key area of focus for our agency, helping globally recognized brands such as Ford, IAG, and ANA, as well as start-ups in the mobility revolution. Our expertise spans automotive and transport to technology and logistics, and we create compelling communications programmes that change behaviours, drive demand, and shape reputation.

The ideal candidate will have a proven track record of developing and executing best-in-class content strategies and programmes for new and existing clients within the Mobility & Transport sector. They will be responsible for leading and managing a team of content strategists, content creators, data scientists, community managers, and influencer managers to deliver high-quality content that meets the changing client agenda.

The successful candidate will have exceptional client and team management skills, with the ability to grow brilliant relationships with internal stakeholders and external cross-agency groups. They will also have strong technical knowledge of web analytics tools, social media marketing applications, and leading social media monitoring platforms.

Key Responsibilities:

  • Develop and execute content strategies and programmes for new and existing clients within the Mobility & Transport sector.
  • Lead and manage a team of content strategists, content creators, data scientists, community managers, and influencer managers.
  • Provide strategic, audience-centric social media analysis and counsel for senior clients.
  • Develop standards, systems, and best practices for content creation, distribution, and maintenance.
  • Define clear and intelligent ways to measure the ROI of programmes and implement measurement and reporting methods to gauge success for client campaigns.

Requirements:

  • Proven experience in leading and managing content teams to deliver high-quality content.
  • Strong technical knowledge of web analytics tools, social media marketing applications, and leading social media monitoring platforms.
  • Exceptional client and team management skills, with the ability to grow brilliant relationships with internal stakeholders and external cross-agency groups.
  • Ability to lead and inspire teams to achieve stand-out work.

About Hill+Knowlton Strategies:

Hill+Knowlton Strategies is a global communications leader that helps clients drive growth and value creation through strategic communication, marketing, and corporate affairs solutions. Our team is dedicated to delivering high-quality content that meets the changing client agenda.

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