Digital Horticulture Business Director
4 weeks ago
Mr Fothergill's Seeds Ltd is a renowned horticultural expert with an exceptional range of seeds, garden products, and expertise. Our legacy of quality has earned us a loyal customer base, and we are committed to inspiring and empowering gardeners of all levels.
We are a passionate team with a strong can-do attitude. We show respect to one another and are keen to innovate on our respective areas of expertise. We value agility, understand the journey our business is on, and strive to add our unique mark onto that journey.
We work hard but don't forget to have fun. Our company purpose is 'Helping Everyone Grow' and we extend that purpose to everything we do.
About This RoleWe are seeking a highly skilled Digital Horticulture Business Director to drive online success and shape our ecommerce strategy. As part of our E-Commerce team, you will be accountable for end-to-end online business success, driving revenue growth, enhancing customer experience, and championing technological innovation on our three UK direct-to-consumer eCommerce websites: Mr Fothergill's, DT Brown, Johnsons.
- Main Responsibilities:
- Strategy Execution: Develop and implement ecommerce plans to drive sales, conversions, and customer engagement.
- Product & Inventory Management: Oversee product listings, stock levels, and site merchandising to enhance user experience.
- Sales Optimization: Improve conversion rates, upselling, and average order value through data-driven decisions and A/B testing.
- Campaign Management: Plan and execute sales promotions and digital marketing campaigns in collaboration with the marketing team.
- Customer Experience: Enhance site usability, mobile optimization, and personalization to improve the customer journey.
- Analytics & Reporting: Use performance data (traffic, sales, conversion rates) to inform decisions and optimize results.
- Technical & Logistics Coordination: Work with the development and logistics teams to ensure smooth site functionality and fast order fulfillment.
You will bring your ecommerce expertise to elevate and scale our ecommerce business to be a multimillion-dollar success story. You will be highly data-driven, strategic, and operational, balancing sales goals with a focus on customer satisfaction, website performance, and brand alignment.
The ideal candidate will have a proven track record in managing ecommerce websites ideally on Shopify Plus and working within a high-performing ecommerce business, growing channels while improving the online shopping experience.
You will also demonstrate expertise in product management, analytical strength, and collaboration skills. Passion for gardening or experience in a gardening-related business is a bonus.
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