E-commerce Business Development Manager

1 month ago


Kentford, United Kingdom Mr Fothergill's Seeds Ltd Full time
Role Overview

We are seeking an experienced E-commerce Manager (DTC) to drive the success of our three direct-to-consumer e-commerce websites in the UK. The ideal candidate will have a strong background in e-commerce, with expertise in managing large product catalogues, promoting sales growth, and enhancing customer experiences.

Key Responsibilities

The successful candidate will be responsible for developing and implementing e-commerce plans to drive sales, conversions, and customer engagement. This will include overseeing product listings, stock levels, and site merchandising, as well as improving conversion rates, upselling, and average order value through data-driven decisions and A/B testing.

The role will also involve planning and executing sales promotions and digital marketing campaigns, in collaboration with the marketing team. Additionally, the E-commerce Manager (DTC) will enhance site usability, mobile optimization, and personalization to improve the customer journey, and use performance data to inform decisions and optimize results.

Requirements

To be successful in this role, candidates will need to have previous experience of managing e-commerce websites, ideally on Shopify Plus. They will also need to possess expertise in product management, analytical strength, and collaboration skills. Additionally, a passion for horticulture or experience in a gardening-related business is desirable.

Salary Information

The estimated salary for this role is £60,000 - £80,000 per annum, depending on experience.

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