Digital Marketing Executive SEO

2 weeks ago

Kentford, United Kingdom Mr Fothergill's Seeds Ltd Full time

At Mr Fothergill’s Seed’s we are in the business of bringing gardens to life. Known for our exceptional range of seeds, garden products and horticultural expertise with well-known brands such as Mr Fothergill’s, Johnsons, DT Brown and Darlac our products can be found in garden centres, big retailers and direct to consumers through our websites and catalogues. We have a legacy of quality, a loyal customer base and are committed to inspiring and empowering gardeners of all levels.


We are a passionate team with a strong can-do attitude. We show respect to one another and are keen to innovate on our respective areas of expertise. We value agility, understand the journey our business is on and strive to add our unique mark onto that journey. We work hard but don’t forget to have fun. Our company purpose is “Helping Everyone Grow” and we extend that purpose to everything we do.


As we embark on the next phase of our customer-centric, value creation journey, we are seeking a Digital Marketing Executive (SEO, PPC) to drive our eCommerce strategy and performance. As part of our E-Commerce team, reporting to our Head of E-Commerce you’ll be accountable for acquiring new customers in a cost-effective way (CAC) by developing and implementing the SEO and PPC strategy and plan for our eCommerce websites.


Core Responsibilities:


  • SEO Strategy & Execution: Develop and implement SEO strategies to improve search rankings and drive traffic. Conduct keyword research, optimize on-page elements, and collaborate with development teams to enhance site performance and technical SEO.
  • PPC Campaign Management: Plan, launch, and manage PPC campaigns on platforms such as Google Ads and social media. Optimize ad copy, landing pages, and bidding strategies to maximize ROAS and reduce CPC.
  • Data Analysis & Optimization: Track and analyze key metrics, such as CAC, CTR, and conversion rates, using tools like Google Analytics to optimize campaigns and customer journeys.
  • Customer Acquisition: Develop audience segmentation and targeting strategies. Use remarketing and lookalike audiences to expand reach and achieve customer acquisition goals.
  • Budget & Bid Management: Oversee budget allocation across SEO and PPC, ensuring efficient spend and high ROI. Adjust bid strategies to meet campaign targets.
  • Collaboration: Work cross-functionally with content, design, dev, and eCommerce teams to align strategies and campaigns with business objectives.
  • Competitive Analysis: Monitor competitors' SEO and PPC strategies, benchmarking performance and identifying opportunities to differentiate.
  • Platform Management: Manage SEO and PPC tools such as Google Ads, SEMrush, and Google Analytics to enhance campaign performance.
  • Reporting: Communicate performance insights to stakeholders and marketing teams to refine strategies and align on customer acquisition efforts.


The Digital Marketing Executive in this role must balance the long-term growth benefits of SEO with the immediate results of PPC, creating a cohesive acquisition strategy that maximizes customer engagement and eCommerce sales. The role is highly analytical, with a strong focus on metrics and continuous optimization to drive sustainable growth.


We are looking for someone who will bring their performance marketing expertise to elevate and scale our ecommerce business to be a multimillion-dollar success story. You will have a proven track record in doing so and will also demonstrate:


  • Expertise in SEO and PPC Best Practices: Proficiency in online sales strategy, digital marketing, UX/UI, and P&L management
  • Platform and Tool Management: Knowledge of SEO and PPC platform and tools and ability to manage multiple campaigns.
  • Analytical Strength: Skilled in data-driven decision-making and performance monitoring
  • Collaboration Skills: Ability to partner with other functions both in the E-Commerce Team and the wider corporate team.
  • Passion for Gardening: Interest in horticulture or experience in a gardening-related business is a bonus


The world of gardening should be accessible to all and it’s important that our teams reflect the diversity of our customers, ensuring that our products meet everyone’s needs. Therefore, we very much welcome applications from a diverse range of candidates regardless of background, gender, race, religious beliefs, disability, sexual orientation, or age. We’re ‘rooting’ for you

  • Digital Marketing Executive SEO

    7 days ago

    kentford, United Kingdom Mr Fothergill's Seeds Ltd Full time

    Job Description At Mr Fothergill’s Seed’s we are in the business of bringing gardens to life. Known for our exceptional range of seeds, garden products and horticultural expertise with well-known brands such as Mr Fothergill’s, Johnsons, DT Brown and Darlac our products can be found in garden centres, big retailers and direct to consumers through our...

  • Digital Marketing Executive SEO

    7 days ago

    Kentford, United Kingdom Mr Fothergill's Seeds Ltd Full time

    Job Description At Mr Fothergill’s Seed’s we are in the business of bringing gardens to life. Known for our exceptional range of seeds, garden products and horticultural expertise with well-known brands such as Mr Fothergill’s, Johnsons, DT Brown and Darlac our products can be found in garden centres, big retailers and direct to consumers through our...

  • Digital Marketing Executive SEO

    2 weeks ago

    Kentford, United Kingdom Mr Fothergill's Seeds Ltd Full time

    At Mr Fothergill’s Seed’s we are in the business of bringing gardens to life. Known for our exceptional range of seeds, garden products and horticultural expertise with well-known brands such as Mr Fothergill’s, Johnsons, DT Brown and Darlac our products can be found in garden centres, big retailers and direct to consumers through our websites and...

  • SEO and PPC Executive

    3 days ago

    Kentford, United Kingdom Mr Fothergill's Seeds Ltd Full time

    We are seeking a talented SEO and PPC Executive to join our E-commerce team at Mr Fothergill's Seeds Ltd. In this pivotal role, you will play a key part in shaping our digital marketing strategy and driving the growth of our online business.With your extensive knowledge of SEO and PPC best practices, you will develop and execute targeted campaigns to attract...

  • Digital Marketing Executive SEO

    1 week ago

    Kentford, United Kingdom Mr Fothergill's Seeds Ltd Full time

    Job DescriptionAt Mr Fothergill’s Seed’s we are in the business of bringing gardens to life. Known for our exceptional range of seeds, garden products and horticultural expertise with well-known brands such as Mr Fothergill’s, Johnsons, DT Brown and Darlac our products can be found in garden centres, big retailers and direct to consumers through our...

  • Digital Marketing Executive

    4 weeks ago

    Kentford, United Kingdom Mr Fothergill's Seeds Ltd Full time

    At Mr Fothergill’s Seed’s we are in the business of bringing gardens to life. Known for our exceptional range of seeds, garden products and horticultural expertise with well-known brands such as Mr Fothergill’s, Johnsons, DT Brown and Darlac our products can be found in garden centres, big retailers and direct to consumers through our websites and...

  • Digital Marketing Executive

    3 weeks ago

    Kentford, United Kingdom Mr Fothergill's Seeds Ltd Full time

    Job Description At Mr Fothergill’s Seed’s we are in the business of bringing gardens to life. Known for our exceptional range of seeds, garden products and horticultural expertise with well-known brands such as Mr Fothergill’s, Johnsons, DT Brown and Darlac our products can be found in garden centres, big retailers and direct to consumers through our...

  • Digital Marketing Executive

    4 weeks ago

    Kentford, United Kingdom Mr Fothergill's Seeds Ltd Full time

    At Mr Fothergill’s Seed’s we are in the business of bringing gardens to life. Known for our exceptional range of seeds, garden products and horticultural expertise with well-known brands such as Mr Fothergill’s, Johnsons, DT Brown and Darlac our products can be found in garden centres, big retailers and direct to consumers through our websites and...

  • SEO and PPC Strategist

    4 days ago

    Kentford, United Kingdom Mr Fothergill's Seeds Ltd Full time

    Job Title: Digital Marketing Executive (SEO, PPC)Description: We are looking for a skilled Digital Marketing Executive (SEO, PPC) to join our E-Commerce team and drive our eCommerce strategy and performance.About Mr Fothergill's Seeds Ltd:Mr Fothergill's Seeds Ltd is a leading provider of high-quality seeds and garden products, known for its exceptional...

  • Digital Marketing Expert

    2 hours ago

    Kentford, United Kingdom Mr Fothergill's Seeds Ltd Full time

    Job Description:As a key member of the Mr Fothergill's Seeds Ltd team, we are seeking a highly skilled Digital Marketing Executive to drive our ecommerce strategy and performance. With a strong focus on SEO and PPC, this role will play a crucial part in acquiring new customers and maximizing sales.Reporting to the Head of E-Commerce, you will be accountable...

  • Digital Marketing Executive

    3 weeks ago

    Kentford, UK, Newmarket, United Kingdom Mr Fothergill's Seeds Ltd Full time

    At Mr Fothergill’s Seed’s we are in the business of bringing gardens to life. Known for our exceptional range of seeds, garden products and horticultural expertise with well-known brands such as Mr Fothergill’s, Johnsons, DT Brown and Darlac our products can be found in garden centres, big retailers and direct to consumers through our websites and...

  • E-commerce Performance Specialist

    3 days ago

    Kentford, United Kingdom Mr Fothergill's Seeds Ltd Full time

    Mission-driven professionals looking for a challenging role in digital marketing are encouraged to apply for our E-commerce Performance Specialist position at Mr Fothergill's Seeds Ltd. As an integral part of our E-commerce team, you will contribute significantly to the growth and success of our online business.Your primary responsibilities will include...

  • Ecommerce Acquisition Specialist

    2 hours ago

    Kentford, United Kingdom Mr Fothergill's Seeds Ltd Full time

    About the Role:We are seeking a talented Digital Marketing Executive to join our E-commerce team. In this role, you will be responsible for driving our ecommerce strategy and performance through the development and implementation of SEO and PPC strategies.You will work closely with cross-functional teams to align strategies and campaigns with business...

  • Search Engine Optimization Expert

    3 days ago

    Kentford, United Kingdom Mr Fothergill's Seeds Ltd Full time

    Job Title: Search Engine Optimization ExpertWe're seeking an experienced Search Engine Optimization (SEO) expert to join our team at Mr Fothergill's Seeds Ltd. As part of this role, you will be responsible for developing and implementing SEO strategies to improve search engine rankings and drive organic traffic to our e-commerce websites.Main...

  • Print/ Catalogue Marketing Executive

    3 weeks ago

    Kentford, United Kingdom Mr Fothergill's Seeds Ltd Full time

    At Mr Fothergills Seed’s we are in the business of bringing gardens to life. Known for our exceptional range of seeds, garden products and horticultural expertise with well-known brands such as Mr Fothergill’s, Johnsons, DT Brown and Darlac our products can be found in garden centres, big retailers and direct to consumers through our websites and...

  • Print/ Catalogue Marketing Executive

    3 weeks ago

    Kentford, United Kingdom Mr Fothergill's Seeds Ltd Full time

    Job Description At Mr Fothergills Seed’s we are in the business of bringing gardens to life. Known for our exceptional range of seeds, garden products and horticultural expertise with well-known brands such as Mr Fothergill’s, Johnsons, DT Brown and Darlac our products can be found in garden centres, big retailers and direct to consumers through our...

  • Print/ Catalogue Marketing Executive

    4 weeks ago

    Kentford, United Kingdom Mr Fothergill's Seeds Ltd Full time

    At Mr Fothergills Seed’s we are in the business of bringing gardens to life. Known for our exceptional range of seeds, garden products and horticultural expertise with well-known brands such as Mr Fothergill’s, Johnsons, DT Brown and Darlac our products can be found in garden centres, big retailers and direct to consumers through our websites and...

  • Print/ Catalogue Marketing Executive

    4 weeks ago

    Kentford, United Kingdom Mr Fothergill's Seeds Ltd Full time

    At Mr Fothergills Seed’s we are in the business of bringing gardens to life. Known for our exceptional range of seeds, garden products and horticultural expertise with well-known brands such as Mr Fothergill’s, Johnsons, DT Brown and Darlac our products can be found in garden centres, big retailers and direct to consumers through our websites and...

  • Print Marketing

    1 month ago

    Kentford, United Kingdom Mr Fothergill's Seeds Ltd Full time

    Job Description At Mr Fothergills Seed’s we are in the business of bringing gardens to life. Known for our exceptional range of seeds, garden products and horticultural expertise with well-known brands such as Mr Fothergill’s, Johnsons, DT Brown and Darlac our products can be found in garden centres, big retailers and direct to consumers through our...

  • Print Marketing

    1 month ago

    Kentford, United Kingdom Mr Fothergill's Seeds Ltd Full time

    At Mr Fothergills Seed’s we are in the business of bringing gardens to life. Known for our exceptional range of seeds, garden products and horticultural expertise with well-known brands such as Mr Fothergill’s, Johnsons, DT Brown and Darlac our products can be found in garden centres, big retailers and direct to consumers through our websites and...