Print Marketing

At Mr Fothergills Seed’s we are in the business of bringing gardens to life. Known for our exceptional range of seeds, garden products and horticultural expertise with well-known brands such as Mr Fothergill’s, Johnsons, DT Brown and Darlac our products can be found in garden centres, big retailers and direct to consumers through our websites and catalogues. We have a legacy of quality, a loyal customer base and are committed to inspiring and empowering gardeners of all levels.

We are a passionate team with a strong can-do attitude. We show respect to one another and are keen to innovate on our respective areas of expertise. We value agility, understand the journey our business is on and strive to add our unique mark onto that journey. We work hard but don’t forget to have fun. Our company purpose is “Helping Everyone Grow” and we extend that purpose to everything we do.

As our Retention Executive, you’ll take charge of implementing and executing diverse print retention campaigns, from direct mail to inserts, retargeting print campaigns, and more. You’ll work closely with our Head of E-Commerce and collaborate with digital marketing to deliver a cohesive, omni-channel customer experience. Your work will focus on achieving key retention goals by enhancing customer engagement and driving higher conversion rates, average order values, and lifetime value.

Core Responsibilities:

• Campaign Management & Execution: Plan and execute print campaigns such as Direct Mail, Off The Page Advertising, and Insert Campaigns, ensuring alignment with the investment strategy and ROAS targets.
• Partner & Agency Management: Negotiate with publications and advertising partners to enhance Customer Lifetime Value and strengthen our brand presence. Manage budgets and agency relationships to secure optimal rates and partnerships.
• Cross-Functional Collaboration: Coordinate with Brand Managers and Digital Marketing to maintain brand consistency across channels and reach shared goals.
• Data & Insights: Use data-driven insights to shape campaign strategies, optimize segmentation, and measure campaign success, making adjustments to achieve the best possible returns.
• Budget Management: Oversee the Off The Page and Direct Mail budgets, working closely with procurement to identify cost-saving opportunities.

We are looking for someone who has gained experience of direct mail marketing ideally within horticulture and/ or ecommerce. Omni-channel brand experience will be a distinct advantage. You will also demonstrate:

• A Commercial Mindset: Results-oriented with experience managing targets, budgets, and campaign spend.
• Data-Driven Decision-Making: Skilled in interpreting data insights to drive strategies that maximize engagement and retention.
• Exceptional Communication Skills: Able to foster strong relationships internally and with external partners.
• Attention to Detail: Meticulous approach to managing complex campaigns and tracking outcomes.

The world of gardening should be accessible to all and it’s important that our teams reflect the diversity of our customers, ensuring that our products meet everyone’s needs. Therefore, we very much welcome applications from a diverse range of candidates regardless of background, gender, race, religious beliefs, disability, sexual orientation, or age. We’re ‘rooting’ for you