HubSpot Marketing Specialist

4 weeks ago

London, Greater London, United Kingdom LMP Group Full time

Marketing Excellence at LMP Group

The LMP Group is a dynamic organization driven by a singular mission: to inspire ambition. Our three distinct companies - LMP Education, Inspire ATA, and LMP Action - work together to create a profound educational and social impact throughout the UK, fostering positive and sustainable development through collaboration.

This role will sit within our in-house marketing function and the successful candidate will be required to lead on HubSpot email marketing, digital campaigns, CRM implementation and HubSpot strategy across LMP Group.

Key Responsibilities:

  • Oversee and optimize the use of HubSpot daily for the 3 LMP brands
  • Drive marketing excellence through HubSpot marketing hub including email marketing, campaigns, ads, social, lists and forms
  • Prepare for the launch and implementation of HubSpot sales hub
  • Be the HubSpot Champion - offering support to sales and marketing team
  • Ensure all relevant tools are being used
  • Implement and manage marketing automation processes
  • Implement and own lead scoring across business units
  • Work with marketing and sales to manage lead campaigns
  • Ensure seamless integration with marketing tools and systems
  • Utilize HubSpot analytics to monitor, analyze and report on campaign performance
  • Provide actionable insights to improve marketing strategies and ROI
  • Support Marketing teams to leverage HubSpot marketing tools
  • Collaborate cross-functionally to ensure HubSpot is set up for success for sales and marketing
  • Set and manage governance of platform
  • Manage and maintain all forms, workflows, properties and naming conventions
  • Foster a collaborative environment to ensure effective communication and project alignment
  • Continually assess and improve marketing processes for greater efficiency and effectiveness
  • Stay updated with the latest HubSpot features and marketing best practices
  • Support launch of new CRM system and leading on communication, planning and project management

Requirements:

  • Excellent up-to-date knowledge and skills of HubSpot platform
  • 3-5 years of hands-on experience in digital marketing, with a proven track record in email marketing, automation and HubSpot
  • Proficiency in campaign planning and CRM management
  • Strong analytical skills and a data-driven approach to decision-making
  • Demonstrated expertise in HubSpot marketing hub and sales hub
  • Some experience with digital, web, GA4, and PPC campaigns
  • Excellent written and verbal communication skills, with the ability to effectively collaborate with cross-functional teams
  • Proven ability to manage multiple projects and meet deadlines in a fast-paced environment
  • Self-motivated with a proactive attitude towards learning and professional development
  • Bachelor's degree or equivalent in marketing or a related field

What's in it for you?

  • £35,000 - £40,000 per annum
  • 28 days holiday and get an extra day for each year you stay with us, up to max 33 days PLUS bank holidays
  • We pay for a Healthcare Plan once you've passed probation, which includes access to a private GP
  • From day 1, free life insurance covering up to x4 your salary
  • We'll both add money into your pension pot after 3 months
  • Get 25% off online learning resources for year 1 to GCSE with EdPlace
  • Choose what flexible benefits you want after you've passed probation - this could be buying extra holiday, dental, topping up your healthcare plan, bikes, gym membership, electric cars and give as you earn

Confidentiality

The post holder must maintain the confidentiality of information about clients, staff and other LMP stakeholders. Some work is confidential, and information gained must not be communicated to other persons except in the recognised course of duty. The post holder must always meet the requirements of the General Data Regulation Act.

Safeguarding, Prevent & Equal Opportunities

The LMP Group are committed to anti-discrimination and equal opportunities for all. We are equally committed to Safer Recruitment Policies, Safeguarding, the Prevent Duty and promoting the welfare of children, young people and adults. To achieve our commitment, we will ensure continuous development and improvement of robust safeguarding processes and procedures that promote a culture of safeguarding amongst our staff and volunteers.

Pre-employment checks

Please be aware that upon a successful offer of employment the company completes digitalized right-to-work checks and DBS applications via an external provider. The company also completes an internal online social media search, in line with Keeping Children Safe in Education guidance.

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