Estée Lauder Brand Counter Lead
4 weeks ago
Job Title: Counter Lead for Estée Lauder Brand
Job Summary:
The Counter Lead is responsible for supporting the Estée Lauder Brand in driving sales turnover and market share through consistently remaining consumer-focused.
Key Responsibilities:
- Reflect a credible and professional brand image to all internal and external consumers at all times.
- Maximise sales through selling, providing excellent service, and retail standards.
- Contribute to efficiencies through adhering to store/brand/company procedures and guidelines.
Sales and Service:
• Understand daily/weekly targets.
• Ensure personal awareness of all additional sales avenues, i.e., eventing, Omni, and digital channels.
• Keep up to date with competitor activities and missed opportunities.
• Effectively leverage social media to drive the business, protect, and enhance the brand image.
• Deliver the brand strategy, ensuring the delivery of an effective local plan.
• Plan and implement local marketing and events initiatives, aligned to retailer activity.
• Deliver excellence in execution of service by ensuring measures are in place to continually and visibly improve service levels, creating a zero consumer complaints mindset and a surprise and delight culture.
• Be an ambassador for the brand – lead the way to ensure brand values are represented and brought to life.
• Ensure all refunds and complaints are managed in line with company guidelines and to a mutually satisfactory conclusion, informing/consulting with the area manager where appropriate.
• Use digital tools to ensure knowledge is kept up to date.
• Deliver a consumer recruitment and retention strategy to grow a loyal consumer base.
Operations:
• Plan to ensure the delivery of excellent standards at all times (product, housekeeping, displays, messaging, pricing).
• Review retail standards on a daily basis, ensuring they are maintained to the required standard.
• Ensure deliveries, stock movements, and associated administration are completed within agreed company timeframes.
• Ensure that all auditable processes and administration are actioned to company guidelines and take corrective action in highlighted areas of risk.
• Ensure all information requests are fulfilled accurately, within deadlines set.
• Minimise stock loss by ensuring all company security policies and procedures are implemented correctly and followed.
• Create and maintain a safe working environment for consumers, ensuring that company and retailer policies and procedures are adhered to.
• Ensure that all health and safety responsibilities and all areas of operational activity achieve a minimum overall grading of 'Acceptable' during audits.
Commerciality:
• Manage daily replenishment, taking appropriate action where necessary.
• Maximise sales performance by utilising all commercial reports before making commercial decisions.
• Plan and deliver the visual merchandising layout, ensuring it is completed to guidelines and within agreed timescales.
• Identify stock package issues and take corrective action, informing the area manager when out of direct control.
• Effectively manage all promotions and discounts, ensuring they are actioned in line with company guidelines.
• Identify trends and make suggestions to enhance product performance.
Qualifications:
Essential:
- Experience in a fast-paced retail and/or consumer-facing environment.
- Ability to drive self-development.
- Commercial understanding and awareness of the industry.
- Effective communication, organisation, and prioritisation skills.
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