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Digital Conversion Strategist

1 month ago

London, Greater London, United Kingdom News UK Full time
About the Role

We are seeking an experienced Conversion Marketing Manager to join our fast-paced, high-impact Customer Marketing team at News UK.

Key Responsibilities

* Develop and own the testing program to improve onsite subscription conversion
* Work with our external experimentation agency to run A/B and multivariate tests onsite to gather insights and assess how multiple elements interact and impact conversions
* Quickly interpret results, draw unique insights, and clear recommendations for future CRO experiments
* Partner with the Product team to lead the development of enhanced onsite journeys based on successful experiments
* Continuously analyze the various stages of the subscription conversion funnel to identify opportunities to improve engagement and conversion
* Work with the Analytics team to improve data reporting
* Collaborate with other teams such as Performance Marketing, CRM, and Brand to ensure consistency across all channels

Requirements

* Previous experience of conversion optimisation and A/B testing
* Strong analytical background
* In-depth understanding of customer behaviour and conversion funnel strategies
* Experience operating a marketing CMS
* Experience using Salesforce or similar CRM tools
* Proficient using Google Analytics

About News UK

News UK is one of the leading media businesses in the UK and Ireland. Our newsbrands include The Times, The Sunday Times, The Sun, The Sun on Sunday, and The TLS. Our national broadcast brands include talkSPORT, Times Radio, TalkTV, and Virgin Radio UK, and we have market-leading local radio stations across Ireland. Our world-famous brands provide news, analysis, opinion, and entertainment to almost 40 million people each month. Spanning print and pixel, audio, and video, events, and experiences, our multiplatform brands are home to a plurality of opinion, representing the diverse communities we serve.

Lifestyle at News

Driven by passion, guided by principles, and acting with purpose. We represent, reflect, and reach the nation, telling the stories that matter. We inform our audiences so that they can make decisions based on trusted information.

Benefits

* Maternity leave up to 18 weeks full basic salary & paternity leave up to 2 weeks
* Wide range of training available, plus full LinkedIn Learning access
* Private medical insurance including coverage for pre-existing conditions
* Discounted gym memberships, free ClassPass at Home, weekly virtual yoga classes
* Bikes for Work and Electric Car scheme
* Up to 60% discount on Harper Collins books
* Access to exclusive events and competitions with exciting brands such as talkSPORT, Virgin Radio UK & The Times. Weekly virtual panel chats with top journalists and celebrities
* Access to wellbeing benefits such as EAP, physio/massage, and counselling
* A generous pension scheme with employer contributions of up to 5%
* 25 days holiday, plus bank holidays, and up to 4 volunteering days per year

We want to ensure that everyone we meet has the opportunity to perform to their best when applying for a role. Please let us know, at any stage, whether you require any reasonable adjustments during the recruitment process, and we will do our best to accommodate.