Digital News Strategist

4 weeks ago


London, Greater London, United Kingdom The Wall Street Journal Full time

Job Title: Digital News Strategist

Job Summary:

The Wall Street Journal is seeking a Digital News Strategist to help define our coverage and engagement strategy, with a focus on international news. As a key member of our editorial team, you will work closely with editors and journalists to develop a comprehensive audience strategy that meets the needs of our subscribers and reaches a wide audience.

Key Responsibilities:

  • Develop and implement audience engagement strategies to increase subscriber retention and acquisition.
  • Work closely with the editorial leadership team to develop content that meets the needs of our audiences.
  • Champion the use of data and analytics in the newsroom to inform coverage decisions.
  • Lead training on digital best practices and how to use data to inform coverage decisions.
  • Collaborate with the social and SEO team to monitor topics of interest and help editors plan coverage accordingly.
  • Shape the format of our journalism to tell stories in the most impactful way.

Requirements:

  • 7+ years of digital newsroom experience, including some combination of newsroom strategy, editing, production, or digital project management.
  • Strong analytical skills, including the ability to find insights from data and deliver a plan to address the findings.
  • Data skills and experience using tools for web analytics.
  • A strong understanding of and interest in the competitive landscape for digital news media.
  • Track record of developing strong and trusting relationships, collaborating, and building consensus.
  • Ability to communicate in writing and in person clearly, concisely, and persuasively.


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