Digital Marketing Specialist
2 weeks ago
Job Description:
We are seeking a skilled Digital Marketing Executive to join our team in Caerphilly. As a Digital Marketing Executive, you will play a vital role in shaping our online strategy across various digital platforms, including websites, blogs, search engines, emails, and social media to optimise the customer experience.
Your main responsibilities will include developing and implementing digital marketing strategies to drive brand awareness, enhance customer engagement, and create leads. You will be responsible for planning, implementing, and managing digital marketing campaigns to ensure their success.
Main Responsibilities:
- Develop and implement multi-channel marketing campaigns (SEO, SEM, PPC, social media, email marketing etc.) to enhance brand awareness, drive website traffic, and generate leads.
- Ensure the website is up-to-date with the latest content and enhance the user experience.
- Conduct keyword research, optimise website content, and improve on-page and off-page SEO.
- Collaborate with content creators and designers to produce engaging digital content.
- Plan, design, and optimise email marketing campaigns.
- Create, schedule, and publish engaging content on social media. Track and analyse performance using digital tools.
Requirements:
- A minimum of 3 years' experience in a digital marketing or similar role.
- Exceptional writing and editing skills.
- A creative mindset with the ability to translate complex concepts into relatable content.
- Proficiency in digital marketing tools and content management systems.
- A strong understanding of data analysis and reporting tools.
- A basic understanding of SEO best practices.
- The ability to manage multiple projects simultaneously while meeting deadlines.
- An up-to-date knowledge of content trends and emerging platforms.
Other Information:
This is a full-time position working 35 hours per week, from 9am to 5pm, Monday to Friday, with one hour paid lunch break. The salary range for this role is £28,000-£35,000 depending on experience. The employee ownership structure provides annual bonuses, 25 days holiday as standard plus bank holidays, health and wellbeing benefits, and more.
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