Digital Marketing Strategist

5 days ago


Caerphilly, United Kingdom Thomas Carroll Group Full time

We are seeking a skilled Digital Marketing Strategist to join our team in Caerphilly. This role plays a vital part in shaping our online presence across various digital platforms, including websites, blogs, search engines, emails, and social media to optimize the customer experience.

About the Role

This position is responsible for planning, implementing, and managing digital marketing strategies to drive brand awareness, enhance customer engagement, and generate leads. Key responsibilities include:

  1. Developing and executing multi-channel marketing campaigns (SEO, SEM, PPC, social media, email marketing etc.) to enhance brand awareness, drive website traffic, and generate leads.
  2. Ensuring the website is up-to-date with the latest content and enhancing the user experience.
  3. Conducting keyword research, optimizing website content, and improving on-page and off-page SEO.
  4. Collaborating with content creators and designers to produce engaging digital content.
  5. Planning, designing, and optimizing email marketing campaigns.
  6. Creating, scheduling, and publishing engaging content on social media. Tracking and analyzing performance using digital tools.

The ideal candidate will have a minimum of 3 years' experience in a digital marketing or similar role, exceptional writing and editing skills, a creative mindset, and proficiency in digital marketing tools and content management systems.

About Us

Thomas Carroll Group PLC is one of the biggest employee-owned companies in Wales, providing a breadth of professional services for businesses and individuals. We offer a competitive salary range of £28,000 to £35,000 depending on experience, as well as employee ownership, annual bonuses, 25 days holiday, health and wellbeing benefits, and more.



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