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Strategic Marketing Leader

2 months ago

High Wycombe, Buckinghamshire, United Kingdom Universal Business Team Full time
About the Role

We are seeking a highly skilled and experienced Marketing Director to join our team at Universal Business Team. As a key member of our leadership team, you will be responsible for developing and implementing comprehensive marketing strategies to drive growth and brand awareness.

Key Responsibilities
  • Marketing Strategy Development: Craft and execute marketing plans to boost product promotion and brand visibility across multiple channels.
  • Marketing Budget Management: Oversee and manage the marketing budget, with a strong focus on return on investment (ROI).
  • Team Leadership: Lead and grow the marketing team, providing guidance and support to ensure the delivery of marketing objectives.
  • Market Research: Conduct market research to understand customer behavior and market trends, informing marketing strategies and decisions.
  • Collaboration and Partnerships: Collaborate with sales and other departments to ensure alignment and integration of marketing efforts, building and maintaining relationships with external partners and stakeholders.
Requirements
  • Senior Marketing Experience: Proven experience in a senior marketing role, particularly within the B2B sector.
  • Team Management Skills: Strong team management skills and the ability to motivate and optimize team performance.
  • Strategic Mindset: A strategic mindset paired with a hands-on approach, with a focus on delivering results.
  • Marketing Expertise: Extensive experience in developing and implementing marketing strategies, with a strong understanding of marketing principles and practices.
  • Data-Driven Decision Making: Data-driven with a keen focus on ROI, using data and analytics to inform marketing decisions.